Selling to a sophisticated audience

A lot of our traditional work has involved translating sophisticated financial information into everyday language. So it’s a different challenge when you have to sell a sophisticated financial product to a very sophisticated audience.

Ralph worked with Totem Communications on the Australian launch of Saxo Capital Markets. It was an integrated print, outdoor, digital and TV campaign.

Watch the TV ad here: SAXO_30s_TVC_Launch_final

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