Content marketing is today’s buzzword. Everyone’s doing it. So what could be going wrong if your own content marketing efforts are not bearing fruit?
We’ve noticed five common reasons content marketing doesn’t work. Continue reading “5 reasons content marketing doesn’t work” »
Serious businesses sometimes shy away from the simplicity of the listicle to showcase their content, dismissing them as the sole domain of the trashy online tabloid. But the simple fact is that the listicle lets you present even the most complex information in an interesting, engaging and inviting way – which is why news outlets as well regarded as The Guardian, the New York Times and even The Economist use the technique.
So if your business isn’t yet publishing listicles, here’s 7 reasons it should be: Continue reading “7 reasons to write a listicle” »
People often ask us what they should think about when writing for the web. And we tell them that to some extent good writing is good writing: it doesn’t matter whether it’s a website, a printed brochure or even a novel.
But there are some important things to bear in mind when writing for a website that make it a little different to any other medium.
Here are 5 things we think you need to think about every time your writing will be read online. Continue reading “5 tips when writing for the web” »
Content marketing is an effective way for businesses to build and engage audiences without having to spend a fortune. But many businesses don’t have the time, knowledge or resources to do it right.
So here are 6 ways any business can do better content marketing with less. Continue reading “6 content marketing hacks to save you time and money” »
A lot of people talk about social media marketing as though it’s an independent form of marketing in its own right.
But that’s not how we see it.
Continue reading “Is it time to stop talking about social media marketing?” »
Emma directs the day-to-day operations of our real estate writing team. He real estate writing work has been featured in realestate.com.au, Cosmopolitan magazine and more. Continue reading “Real estate writing” »
Lately I’ve seen a few examples of organisations – including big ones – rolling up their sleeves and having a go at writing their own advertising or content, without using a specialist copywriter.
I know what they’re thinking. Everyone uses words, right? So how hard can it be? Interestingly fewer people seem inclined to view themselves as designers (perhaps the software puts them off).
Well, the results I saw spoke for themselves…. And that wasn’t a good thing.
It’s true that we all need to write but no matter how good you are at something, nothing beats doing it for a living. A big part of why you’d bother hiring a professional copywriter is simply that they do it every day. But what a exactly does a professional copywriter bring to a business’s content and advertising, beyond simply knowing how to write? Continue reading “5 ways a good copywriter will help your business” »
The most common question people ask us about content marketing is how often they need to blog.
It usually goes something like this: “Do I really need to say something every single hour/day/week/fortnight/month? I just don’t think I’m that interesting.”*
The answer we give is that, like pretty much everything in life, there are no hard and fast rules when it comes to how frequently you should post.
Continue reading “How often should you blog?” »
You’ve slaved away on the stories for your eNewsletter. But then your tech guys send out the email with a subject line like “November Newsletter”. So no one even opens it, let alone bothers to read the perfect stories you’ve crafted. What a wasted opportunity.
These days we all need to be part-time marketers, because we all send emails, no matter what our job. But what’s the point of sending an email if no one opens and reads it?
Whether it’s an invoice you’re sending to a customer, or an eNewsletter you’re sending to a huge mailing list, the same general rules apply when you’re trying to get people to open your emails. Here are our top tips: Continue reading “How to get people to open your emails” »
“You learn to write by writing. It’s a truism, but what makes it a truism is that it’s true.” – William Zinsser, On Writing Well
The sad news is that there are no shortcuts to writing well. But we can let you in on a little secret: the best way to learn to write is to practice. You simply need to write.
While practice might be the cornerstone of learning to write well, there are some other simple ways you can improve your skills: Continue reading “How do you learn to write? 6 tips to improve your writing” »
