Read our simple guide on how to write well for online.
People often ask us what they should think about when writing for the web. And we tell them that to some extent good writing is good writing: it doesn’t matter whether it’s a website, a printed brochure or even a novel.
But there are some important things to bear in mind when writing for a website that make it a little different to any other medium.
Here are 5 things we think you need to think about every time your writing will be read online. Continue reading “5 tips when writing for the web” »
What is social media marketing? And is it just an extension of content marketing?
A lot of people talk about social media marketing as though it’s an independent form of marketing in its own right.
But that’s not how we see it.
Continue reading “Is it time to stop talking about social media marketing?” »
If you’re thinking of scrimping on the cost of good copywriting, we give you 5 good reasons to reconsider.
Lately I’ve seen a few examples of organisations – including big ones – rolling up their sleeves and having a go at writing their own advertising or content, without using a specialist copywriter.
I know what they’re thinking. Everyone uses words, right? So how hard can it be? Interestingly fewer people seem inclined to view themselves as designers (perhaps the software puts them off).
Well, the results I saw spoke for themselves…. And that wasn’t a good thing.
It’s true that we all need to write but no matter how good you are at something, nothing beats doing it for a living. A big part of why you’d bother hiring a professional copywriter is simply that they do it every day. But what a exactly does a professional copywriter bring to a business’s content and advertising, beyond simply knowing how to write? Continue reading “5 ways a good copywriter will help your business” »
“How often do I need to blog?” is probably the most common content marketing question we’re asked.
The most common question people ask us about content marketing is how often they need to blog.
It usually goes something like this: “Do I really need to say something every single hour/day/week/fortnight/month? I just don’t think I’m that interesting.”*
The answer we give is that, like pretty much everything in life, there are no hard and fast rules when it comes to how frequently you should post.
Continue reading “How often should you blog?” »