Everyone wants to know how to improve AI writing. But the irony is that AI doesn't write badly anymore - if anything, AI writing tools like ChatGPT, Claude and CoPilot...
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ChatGPT, the new AI-powered language processing tool, has the potential to transform business writing, but perhaps not in the way you might think. I show you how you can use it in your own work and reveal why – as a professional writer – I’m not scared of it just yet.
There are 5 reasons content marketing doesn’t work. We explore each of them. Content marketing is today’s buzzword. Everyone’s doing it. So what could be going wrong if your own…
Your website says so much about you and the business you run, whether you care to admit it or not. Your website is more than an online calling card. It’s…
The cheat’s guide to making content marketing easier. Content marketing is an effective way for businesses to build and engage audiences without having to spend a fortune. But many businesses…
The most common question people ask us about content marketing is how often they need to blog.
It usually goes something like this: “Do I really need to say something every single hour/day/week/fortnight/month? I just don’t think I’m that interesting.”*
The answer we give is that, like pretty much everything in life, there are no hard and fast rules when it comes to how frequently you should post.
If your content marketing efforts are failing to win people over, here are our 5 tips for making it better. Content marketing is the hottest thing in marketing and advertising…