Tag Archives: content strategy

The greatest piece of content marketing ever

It can be tempting to think of content marketing as something new. But it’s not. In fact, probably the greatest piece of content marketing ever was launched almost 120 years ago…

I’m talking about the Michelin Guide, a guide book that started out as a French tyre manufacturer’s attempt to drum up business and ended up becoming the definitive guide to the world’s most fashionable restaurants and hotels…

So what lessons can we learn from the Michelin Guide’s success? Continue reading “The greatest piece of content marketing ever” »

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