This guide shows you how to write a listicle that actually works: from picking the right number to landing the final payoff.
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Do listicles still work in the age of AI? You bet they do. The listicle – part article, part numbered list – was once dismissed as a content formula for…
ChatGPT, the new AI-powered language processing tool, has the potential to transform business writing, but perhaps not in the way you might think. I show you how you can use it in your own work and reveal why – as a professional writer – I’m not scared of it just yet.
We think copywriters could teach lawyers a thing or two when it comes to communicating effectively… Lawyers are professional writers. In fact, the average solicitor probably produces more words each…
If you're a real estate agent looking to engage a copywriter, here are six key things we think you should know. 1. There are different types of real estate...
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What makes a good headline? And how do you write the perfect one? We explore these questions and more in our guide to everything you need to know about headlines.
Learn to write the perfect property listing with Emma Sorensen
Our guide to the 7 books that promise to make you a better business writer. Writing well is more important than ever. Now almost everyone writes for work – from…
There’s a mass of content marketing out there, much of it mediocre. So how do you get your content to rise above the crowd so that it speaks to your…
Whether you’re writing a corporate document, a website, an advertisement or a novel, the writing process is always the same… So what’s this secret formula that will help you write…