AI content marketing looks very different from content marketing of a decade a go. If you're playing by the same rules, you're already losing. AI has made it free and...
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Sometimes the return on investment from content marketing takes some explaining. Other times it’s plain for all to see. Here’s a look at how a single blog post we wrote…
In 2015, we wrote that for businesses, there were 7 deadly sins of social media. Now we think there’s 8. Social media can be a great tool for growing your…
Our guide to the 7 books that promise to make you a better business writer. Writing well is more important than ever. Now almost everyone writes for work – from…
A thought leader is someone who has become so known for their expertise in a particular area, they’re synonymous with it. In other words, they no longer have to go…
Many professionals treat their websites as nothing more than a modern day version of a calling card. But they shouldn’t. These days a good website can, and should, be so…
It can be tempting to think of content marketing as something new. But it’s not. In fact, probably the greatest piece of content marketing ever was launched almost 120 years…
What a 20th century master can teach us about how to write in the online age. Ernest Hemingway died almost 55 years ago. But his writing philosophy and techniques have…
These 7 common mistakes make many businesses’ email newsletters less effective than they should be. Most businesses know the value of a great eNewsletter, especially if they offer a skilled…
Ah, the listicle: it’s part blog, part article and the backbone of content marketing. Serious businesses sometimes shy away from the simplicity of the listicle to showcase their content, dismissing…