Tag Archives: lawyers

How to write a legal case summary that gets read

Most law firms realise that they can win work by producing content that engages potential clients and shows off their expertise. And an effective way to do this is by producing summaries of recent judgments.

The problem is that most legal case summaries are neither good, nor effective. They lack relevance, and rarely get clicked on, opened or read.

So, if your law firm is failing to get its case summaries noticed, here are 8 tips to help: Continue reading “How to write a legal case summary that gets read” »


Why lawyers need to rethink advertising

Ralph Grayden gives his view on lawyers and content marketing.

Ralph’s article, Why Lawyers Need to Rethink Advertising, has been published in the June 2014 issue of the newly relaunched Law Society of NSW Journal.

As he writes: “Standing out from the pack can be a tough ask for lawyers, which is why targeted and strategic content is a law firm’s best friend.” Continue reading “Why lawyers need to rethink advertising” »