Your website says so much about you and the business you run, whether you care to admit it or not.
Your website is more than an online calling card. It’s a fundamental part of your marketing material. So what does your website say about you? And is what it’s saying turning potential clients off?
Measuring the success of your content marketing efforts may seem ambiguous but there are some metrics you should be watching and analysing.
The only metric that really matters for any form of marketing is whether it increases sales.
However, working out why and how more people are buying from you isn’t always that easy.
These days someone is likely to have read something you published, had someone recommend you, visited your website and then read a review about your products or services. It’s impossible to say which one tipped them over the edge and into the sale.
So how do you know if you’re content marketing efforts are working? Here are four simple things you should be looking at: Continue reading “4 simple ways to measure content marketing” »
What is social media marketing? And is it just an extension of content marketing?
A lot of people talk about social media marketing as though it’s an independent form of marketing in its own right.
But that’s not how we see it.
Writing for real estate is a skill in itself, so we’re proud to have real estate writing expert Emma Sorensen oversee our real estate copywriting & content marketing team.
Emma directs the day-to-day operations of our real estate writing team. He real estate writing work has been featured in realestate.com.au, Cosmopolitan magazine and more. Continue reading “Real estate writing” »
What are the simplest things your business can do to start generating more work?
“If I only have the time and money to do one thing for my marketing, what should it be?”
It’s a question Antelope Media is often asked.
Here are five things you could be doing to turn around your marketing in 2015: Continue reading “Your 5 easiest marketing wins for 2015” »
Our guide to what makes a great website.
Most people know a great website when they see one. But figuring out exactly what makes it great can be more difficult.
If you run a company based around providing services it can be hard to work out how to position yourself online. Here is our list of the five key ingredients that make up a great service business website. Continue reading “How to build a great website” »
If your content marketing efforts are failing to win people over, here are our 5 tips for making it better.
Content marketing is the hottest thing in marketing and advertising right now. In the past 12 months every marketer worth their salt has put together a content marketing strategy, selling it as a way to build trust and brand awareness, have meaningful conversations, [insert yet another marketing cliche here], and so on…
Putting all the fluff aside, there is a lot to be said for using content as a way of driving business. Hey, we’re well aware this article is a form of content marketing and we wouldn’t have bothered posting it if we didn’t think it’d benefit Antelope Media. Besides, content marketing has always been a part of how we help our clients. Continue reading “Why so much content marketing is bad… And five ways you can make yours better” »