Your website says so much about you and the business you run, whether you care to admit it or not.
Your website is more than an online calling card. It’s a fundamental part of your marketing material. So what does your website say about you? And is what it’s saying turning potential clients off?
Read our simple guide on how to write well for online.
People often ask us what they should think about when writing for the web. And we tell them that to some extent good writing is good writing: it doesn’t matter whether it’s a website, a printed brochure or even a novel.
But there are some important things to bear in mind when writing for a website that make it a little different to any other medium.
Here are 5 things we think you need to think about every time your writing will be read online. Continue reading “5 tips when writing for the web” »