Antelope Media’s copywriting team develops and sharpens the documents that win work – tenders, proposals, pitch documents and capability statements – for firms selling services to risk-averse buyers. Senior-led, evidence-driven and built around how buying decisions actually get made.
They open with the firm's history. They describe services instead of solving the client's problem. They claim experience without evidence, bury the answer to the actual assessment criteria and read like last year's document with the names changed (probably because they usually are).
Meanwhile, the person scoring them isn't reading for brilliance. They're reading for risk: will this supplier deliver, will they be easy to work with and will I look good for choosing them? A proposal that doesn't answer those three questions immediately and obviously loses to one that does every time.
In other words, the winning proposal isn't just better written, it's better aimed.
That's where Antelope Media comes in.
Strategy, structure and writing for RFTs and RFPs mapped rigorously to the assessment criteria, because evaluators score against the matrix, not their impressions. We help you decide what to bid for, what to say, and how to prove it.
Copywriting for the persuasive middle ground: scoped proposals, pitch decks and supporting documents for opportunities that don’t run through formal procurement. The reader is a person, not a panel, and the psychology matters even more.
The document that opens doors before there’s a live opportunity. Concise, evidence-led and built around what clients hire you for rather than everything you’ve ever done.
Already drafted it? We stress-test it the way an evaluator will, i.e. against the criteria, looking for risk signals and analysis the show/tell gap. Brutal in private so the document isn’t brutalised in scoring.
Our rapid-turnaround service: senior review and rewrite of your pitch or proposal in 24 hours. Fixed fee, no juniors and no excuses.
We help you make your difference obvious.
Our principal trained as a commercial lawyer and has sat on both sides of high-stakes documents for two decades. We write to the scorecard, address the risk questions procurement is actually asking - including capacity, continuity and proof - and make choosing you the safe decision, not just the impressive one.
"Extensive experience" wins nothing. We dig out the outcomes, the numbers and the named results hiding in your past work and put them where the assessment criteria demand them. Every engagement starts with a one-page Win Map: your win themes, the evaluator's risk questions and the evidence assigned to each.
Proposals run on deadlines. Every engagement is led by a senior consultant who can absorb complex subject matter quickly. There's no briefing down and no discovery phase that eats your response window.
“Thanks for this. Brilliant summary.”
"Emma and Ralph crafted text that was in keeping with the voice of the organisation whilst also ensuring that it read as a clear narrative that anyone would find accessible. Their interpretation of what was required on many occasions is what I think steered this project towards success more than anything else."
“[Ralph] was able to bring fresh ideas to the project, absorb and organise large amounts of complex information… His insights, creativity, business knowledge and impeccable writing style greatly contributed to the success of the portal.”
We work the way you do: understand the matter fully before putting anything in writing.
A short scoping call, a confidentiality and conflicts check, and a fixed fee agreed before we start. We map the engagement backwards from the deadline.
We analyse the RFT, the incumbent landscape and your evidence base and get to understand the evaluator's world.
Before drafting, you get a one-page Win Map: the win themes, the risk questions we'll answer, and the evidence assigned to every criterion. Nothing is written without a strategy behind it.
A senior writer drafts against your criteria; you settle. Citations are verified, terminology checked and your tone of voice is perfected.
We deliver a proposal, pitch or tender that's ready to deploy: formatted, compliant and ready ahead of time - so nothing is left to chance.
Read our latest posts aimed at helping you understand marketing, positioning, copywriting and content for law firms.
Tell us what you need or book a 15-minute call.
Fixed fee, quoted after a short call and scoped to the opportunity. As a guide: capability statement content from $3,000 + GST; proposal development from $6,000 + GST; and full tender responses scoped individually. Pitch Perfect Express - our rapid senior review and rewrite service for near-final proposals, pitch documents and capability statements - starts from $4,375 + GST. It is designed for documents that are substantially drafted and need an experienced hand to sharpen the argument, strengthen the evidence and make the response easier to score. You’ll know the cost before we start. There are no open-ended retainers or hourly surprises.
Yes, that’s what Pitch Perfect Express is for: a senior review and rewrite inside 24 hours. For standard engagements, most first drafts are ready within a week and review-round edits are turned around within 48 hours. For full tender responses we usually need a little more time - tell us the deadline and we’ll tell you honestly what’s achievable.
Either. Some clients hand us the RFT and the source material; others want a senior evaluator’s pass over a near-final draft. The review option is often the highest-value hour on a bid that’s already 80% right. We stress-test it against the criteria, for risk signals and for the gap between what you claim and what you show.
A Win Map is the one-page strategy document we produce before drafting begins: your win themes, the evaluator’s risk questions, and the evidence assigned to each assessment criterion. It means every section of the response is written to score and it gives your partners something concrete to approve before the writing starts, not after.
It’s our home ground: law firms, consultancies, financial services and other sellers of expertise, where the buyer is sophisticated and the evaluation is sceptical. Our principal is a former commercial lawyer, so complex subject matter doesn’t slow us down. See our legal sector page for the full law firm offering.
Yes, and early. A bid you can’t win costs more than our fee: in senior time, morale and neglected pipeline. Part of the first conversation is an honest read on whether the opportunity is winnable and worth pursuing. If it’s not, we’ll say so.
Updated July 2026 · Ralph Grayden, Principal, Antelope Media
Book a 15-minute call & bring the RFT if you have one. If the bid isn’t winnable, we’ll tell you that too.
Book a 15-minute call Prefer email? ralph@antelopemedia.com.au