Writing property listings may seem easy. After all, they’re short, and if you have a decent photo what else do you need to bring buyers to the door? Well, the answer is a lot, actually.
So here’s how to write a better performing property listing.
Real estate agents are taking to content marketing in a big way. Little wonder, given that probably no profession lends itself as easily to the benefits of this form of marketing as easily as selling property does.
So what can we learn from this? And why do real estate agents love content marketing so much? Continue reading “Why real estate agents love content marketing” »
It’s 2017 and content marketing is maturing. No longer is it something to dabble in. For many organisations it has become the main game: the way they win new work, reinforce their brand and show off both their expertise and how they can improve their customers or clients’ lives.
So what can we expect from content marketing in 2017? Here are some of Antelope Media’s predictions based on what we’re seeing in industries like financial services, professional services and real estate. Continue reading “Antelope Media’s content marketing predictions” »
Most law firms realise that they can win work by producing content that engages potential clients and shows off their expertise. And an effective way to do this is by producing summaries of recent judgments.
The problem is that most legal case summaries are neither good, nor effective. They lack relevance, and rarely get clicked on, opened or read.
So, if your law firm is failing to get its case summaries noticed, here are 8 tips to help: Continue reading “How to write a legal case summary that gets read” »
In the age of content marketing we’re all writers and publishers but is the information explosion coming at the expense of copyright?
I’m no stranger to vanity-googling my name from time to time but I rarely google my work. However, recently I was researching an article and remembered that I’d written something on a similar topic for a client. So I googled a distinctive sentence from that article to find the published version. And I was surprised at what I discovered… Continue reading “Has content marketing killed copyright?” »
It can be tempting to think of content marketing as something new. But it’s not. In fact, probably the greatest piece of content marketing ever was launched almost 120 years ago…
I’m talking about the Michelin Guide, a guide book that started out as a French tyre manufacturer’s attempt to drum up business and ended up becoming the definitive guide to the world’s most fashionable restaurants and hotels…
So what lessons can we learn from the Michelin Guide’s success? Continue reading “The greatest piece of content marketing ever” »
What a 20th century master can teach us about how to write in the online age.
Ernest Hemingway died almost 55 years ago. But his writing philosophy and techniques have never been more relevant.
Here are seven things he can teach us about writing in the digital age. Continue reading “What Hemingway can teach us about digital writing” »
Our guide to common social media mistakes and how your business can avoid them.
Social media can be a great tool for growing your professional presence and showing off your expertise to new audiences. It’s a key distribution channel for any content you create or curate – like blogs and articles.
But there are many traps you’ll need to avoid if you want to spread your influence effectively. Here are seven of the deadliest. Continue reading “The 7 deadly sins of social media” »
We’re speaking on The Art of Writing: Create Impact and Catch Attention.
The talk is aimed at professionals who want to write more effectively to boost their career or business profile.
We’re giving the talk on behalf of Fiona Craig, career coach extraordinaire.
If you want to join us, email Fiona now!