5 reasons content marketing doesn’t work

April 10, 2018 Ralph Grayden

There are 5 reasons content marketing doesn’t work. We explore each of them.

Content marketing is today’s buzzword. Everyone’s doing it. So what could be going wrong if your own content marketing efforts are not bearing fruit?

We’ve noticed five common reasons content marketing doesn’t work. Continue reading “5 reasons content marketing doesn’t work” »

Articles

Why real estate agents love content marketing

September 1, 2017 Emma Sorensen and Ralph Grayden

Real estate agents are taking to content marketing in a big way. Little wonder, given that probably no profession lends itself as easily to the benefits of this form of marketing as easily as selling property does.

So what can we learn from this? And why do real estate agents love content marketing so much? Continue reading “Why real estate agents love content marketing” »

Articles

Antelope Media’s content marketing predictions

February 3, 2017 Emma Sorensen and Ralph Grayden

It’s 2017 and content marketing is maturing. No longer is it something to dabble in. For many organisations it has become the main game: the way they win new work, reinforce their brand and show off both their expertise and how they can improve their customers or clients’ lives.

So what can we expect from content marketing in 2017? Here are some of Antelope Media’s predictions based on what we’re seeing in industries like financial services, professional services and real estate. Continue reading “Antelope Media’s content marketing predictions” »

Articles

How to write a legal case summary that gets read

October 11, 2016 Ralph Grayden

Most law firms realise that they can win work by producing content that engages potential clients and shows off their expertise. And an effective way to do this is by producing summaries of recent judgments.

The problem is that most legal case summaries are neither good, nor effective. They lack relevance, and rarely get clicked on, opened or read.

So, if your law firm is failing to get its case summaries noticed, here are 8 tips to help: Continue reading “How to write a legal case summary that gets read” »

Articles

Has content marketing killed copyright?

May 31, 2016 Emma Sorensen

In the age of content marketing we’re all writers and publishers but is the information explosion coming at the expense of copyright?

I’m no stranger to vanity-googling my name from time to time but I rarely google my work. However, recently I was researching an article and remembered that I’d written something on a similar topic for a client. So I googled a distinctive sentence from that article to find the published version. And I was surprised at what I discovered… Continue reading “Has content marketing killed copyright?” »

Articles

How to write anything

March 3, 2016 Ralph Grayden

Whether you’re writing a corporate document, a website, an advertisement or a novel, the writing process is always the same… So what’s this secret formula that will help you write anything?

Alarm bells should ring when you ask someone how they’re going with a document and they tell you they’re half way through it because they’ve written, say, 500 of a thousand words. Chances are unless they’re some kind of writing genius – if such a thing exists – their work will be flawed.
Continue reading “How to write anything” »

Articles

What Hemingway can teach us about digital writing

October 21, 2015 Emma Sorensen and Ralph Grayden

What a 20th century master can teach us about how to write in the online age.

Ernest Hemingway died almost 55 years ago. But his writing philosophy and techniques have never been more relevant.

Here are seven things he can teach us about writing in the digital age. Continue reading “What Hemingway can teach us about digital writing” »

Timothy Davis

07:05 10 May 19

Highly recommend. I have worked with Ralph at Antelope on two web copy related projects, both at my current and old firm. Ralph is not only the ultimate professional but is also able to digest information quickly and really understand the key messaging a business is trying to get through in their web copy. I plan to use Antelope again in the future.

Gone Creative

03:28 24 Oct 17

Best copywriters in Sydney. They are extremely versatile. They can write for web, print, social media, editorial etc and excel at bringing professional services copy to life!

Rodney P McLoughlin

19:46 23 Oct 17

TBAS has been a client of Antelope Media for over 12 months and the content they produce is always extremely well researched, on time and competitively priced.

Edwina Volz

03:18 20 Oct 17

Antelope Media have taken our content to the next level. Thanks to their professional and reliable service and the care taken in how to best target our readers, we have seen an increase in readership for our blog. Super happy!

Merilyn Speiser

02:17 13 Oct 17

We've worked with Antelope on our content strategy and management for a number of years now. We've found them to be highly responsive and very knowledgeable on what works for our business. I have no hesitation on recommending them for businesses who are looking to outsource this important part of their marketing strategy.

Josh Cobb

23:48 12 Oct 17

Antelope Media are our content partners to some of Australia's most prominent real estate agents and brands. The quality and speed of their work is second to none.

Melissa Goode

01:44 31 Mar 17

Antelope Media provide up to the minute advice on the best way to communicate your brand so that you stand out from the pack. Their thoughtful approach sets them apart. Everything they write and create is audience-driven, strategic and clear.

Rob Dawson

00:36 25 Aug 16

I feel somewhat ill-equipped to write a review for wordsmiths but I'll give it a go. Ralph, Emma and the team are phenomenal at what they do. They are structured in their approach to providing us and our clients with the best possible content; with an eye always firmly on the end reader and what they will find engaging and compelling.

Copywriting agency Sydney, Australia | Antelope Media

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5 reasons content marketing doesn’t work

There are 5 reasons content marketing doesn’t work. We explore each of them.

Why real estate agents love content marketing

Real estate agents are taking to content marketing in a big way. Little wonder, given that probably no profession lends itself as easily to the benefits of this form of marketing as easily as selling property does.

Antelope Media’s content marketing predictions

It’s 2017 and content marketing is maturing. No longer is it something to dabble in. For many organisations it has become the main game: the way they win new work, reinforce their brand and show off both their expertise and how they can improve their customers or clients’ lives.

How to write a legal case summary that gets read

Most law firms realise that they can win work by producing content that engages potential clients and shows off their expertise. And an effective way to do this is by producing summaries of recent judgments.

Has content marketing killed copyright?

In the age of content marketing we’re all writers and publishers but is the information explosion coming at the expense of copyright?

How to write anything

Whether you’re writing a corporate document, a website, an advertisement or a novel, the writing process is always the same… So what’s this secret formula that will help you write anything?

What Hemingway can teach us about digital writing

What a 20th century master can teach us about how to write in the online age.

Content + copywriting for Australia's leading brands in financial services, real estate and more

There are 5 reasons content marketing doesn’t work. We explore each of them.

Here’s our guide to everything you need to know about growing your business with blogs, articles, reports and other content.

What makes a good headline? And how do you write the perfect one? We explore these questions and more in our guide to everything you need to know about headlines.

Real estate agents are taking to content marketing in a big way. Little wonder, given that probably no profession lends itself as easily to the benefits of this form of marketing as easily as selling property does.

It’s 2017 and content marketing is maturing. No longer is it something to dabble in. For many organisations it has become the main game: the way they win new work, reinforce their brand and show off both their expertise and how they can improve their customers or clients’ lives.

Most law firms realise that they can win work by producing content that engages potential clients and shows off their expertise. And an effective way to do this is by producing summaries of recent judgments.

There’s a mass of content marketing out there, much of it mediocre. So how do you get your content to rise above the crowd so that it speaks to your audience? By making sure you always include the 6 characteristics of good content marketing.

In the age of content marketing we’re all writers and publishers but is the information explosion coming at the expense of copyright?

Whether you’re writing a corporate document, a website, an advertisement or a novel, the writing process is always the same… So what’s this secret formula that will help you write anything?

What a 20th century master can teach us about how to write in the online age.

Content + copywriting for Australia's leading brands in financial services, real estate and more