Writing property listings may seem easy. After all, they’re short, and if you have a decent photo what else do you need to bring buyers to the door? Well, the answer is a lot, actually.
So here’s how to write a better performing property listing.
Real estate agents are taking to content marketing in a big way. Little wonder, given that probably no profession lends itself as easily to the benefits of this form of marketing as easily as selling property does.
So what can we learn from this? And why do real estate agents love content marketing so much? Continue reading “Why real estate agents love content marketing” »
Our guide to the 7 books that promise to make you a better business writer.
Writing well is more important than ever. Now almost everyone writes for work – from emails to research papers, presentations, memos, letters, social media posts and more. And yet, few of us are trained in how to write well.
So if you’d like a crash course in the fundamentals of good writing, here are seven books guaranteed to help you improve. Continue reading “7 books that will make you a better writer” »
It’s 2017 and content marketing is maturing. No longer is it something to dabble in. For many organisations it has become the main game: the way they win new work, reinforce their brand and show off both their expertise and how they can improve their customers or clients’ lives.
So what can we expect from content marketing in 2017? Here are some of Antelope Media’s predictions based on what we’re seeing in industries like financial services, professional services and real estate. Continue reading “Antelope Media’s content marketing predictions for 2017” »
Most law firms realise that they can win work by producing content that engages potential clients and shows off their expertise. And an effective way to do this is by producing summaries of recent judgments.
The problem is that most legal case summaries are neither good, nor effective. They lack relevance, and rarely get clicked on, opened or read.
So, if your law firm is failing to get its case summaries noticed, here are 8 tips to help: Continue reading “How to write a legal case summary that gets read” »
There’s a mass of content marketing out there, much of it mediocre. So how do you get your content to rise above the crowd so that it speaks to your audience? By making sure you always include the 6 characteristics of good content marketing.
In the age of content marketing we’re all writers and publishers but is the information explosion coming at the expense of copyright?
I’m no stranger to vanity-googling my name from time to time but I rarely google my work. However, recently I was researching an article and remembered that I’d written something on a similar topic for a client. So I googled a distinctive sentence from that article to find the published version. And I was surprised at what I discovered… Continue reading “Has content marketing killed copyright?” »
Whether you’re writing a corporate document, a website, an advertisement or a novel, the writing process is always the same… So what’s this secret formula that will help you write anything?
Alarm bells should ring when you ask someone how they’re going with a document and they tell you they’re half way through it because they’ve written, say, 500 of a thousand words. Chances are unless they’re some kind of writing genius – if such a thing exists – their work will be flawed.
Continue reading “How to write anything” »