Category Archives: Articles

Can content marketing sell a home?

August 9, 2018 Emma Sorensen and Ralph Grayden

Sometimes the return on investment from content marketing takes some explaining. Other times it’s plain for all to see.

Here’s a look at how a single blog post we wrote had a massive impact for one of our real estate clients. Continue reading “Can content marketing sell a home?” »

Articles

5 reasons content marketing doesn’t work

April 10, 2018 Ralph Grayden

There are 5 reasons content marketing doesn’t work. We explore each of them.

Content marketing is today’s buzzword. Everyone’s doing it. So what could be going wrong if your own content marketing efforts are not bearing fruit?

We’ve noticed five common reasons content marketing doesn’t work. Continue reading “5 reasons content marketing doesn’t work” »

Articles

The 7 deadly sins of social media

April 4, 2018 Ralph Grayden

In 2015, we wrote that for businesses, there were 7 deadly sins of social media. Now we think there’s 8.

Social media can be a great tool for growing your professional presence and showing off your expertise to new audiences. It’s a key distribution channel for any content you create or curate – like blogs and articles.

But there are many traps you’ll need to avoid if you want to spread your influence effectively. Here are seven of the deadliest. Continue reading “The 7 deadly sins of social media” »

Articles

Why real estate agents love content marketing

September 1, 2017 Emma Sorensen and Ralph Grayden

Real estate agents are taking to content marketing in a big way. Little wonder, given that probably no profession lends itself as easily to the benefits of this form of marketing as easily as selling property does.

So what can we learn from this? And why do real estate agents love content marketing so much? Continue reading “Why real estate agents love content marketing” »

Articles

7 books that will make you a better writer

April 11, 2017 Emma Sorensen and Ralph Grayden

Our guide to the 7 books that promise to make you a better business writer.

Writing well is more important than ever. Now almost everyone writes for work – from emails to research papers, presentations, memos, letters, social media posts and more. And yet, few of us are trained in how to write well.

So if you’d like a crash course in the fundamentals of good writing, here are seven books guaranteed to help you improve. Continue reading “7 books that will make you a better writer” »

Articles

Antelope Media’s content marketing predictions

February 3, 2017 Emma Sorensen and Ralph Grayden

It’s 2017 and content marketing is maturing. No longer is it something to dabble in. For many organisations it has become the main game: the way they win new work, reinforce their brand and show off both their expertise and how they can improve their customers or clients’ lives.

So what can we expect from content marketing in 2017? Here are some of Antelope Media’s predictions based on what we’re seeing in industries like financial services, professional services and real estate. Continue reading “Antelope Media’s content marketing predictions” »

Articles

How to write a legal case summary that gets read

October 11, 2016 Ralph Grayden

Most law firms realise that they can win work by producing content that engages potential clients and shows off their expertise. And an effective way to do this is by producing summaries of recent judgments.

The problem is that most legal case summaries are neither good, nor effective. They lack relevance, and rarely get clicked on, opened or read.

So, if your law firm is failing to get its case summaries noticed, here are 8 tips to help: Continue reading “How to write a legal case summary that gets read” »

Timothy Davis

07:05 10 May 19

Highly recommend. I have worked with Ralph at Antelope on two web copy related projects, both at my current and old firm. Ralph is not only the ultimate professional but is also able to digest information quickly and really understand the key messaging a business is trying to get through in their web copy. I plan to use Antelope again in the future.

Gone Creative

03:28 24 Oct 17

Best copywriters in Sydney. They are extremely versatile. They can write for web, print, social media, editorial etc and excel at bringing professional services copy to life!

Rodney P McLoughlin

19:46 23 Oct 17

TBAS has been a client of Antelope Media for over 12 months and the content they produce is always extremely well researched, on time and competitively priced.

Edwina Volz

03:18 20 Oct 17

Antelope Media have taken our content to the next level. Thanks to their professional and reliable service and the care taken in how to best target our readers, we have seen an increase in readership for our blog. Super happy!

Merilyn Speiser

02:17 13 Oct 17

We've worked with Antelope on our content strategy and management for a number of years now. We've found them to be highly responsive and very knowledgeable on what works for our business. I have no hesitation on recommending them for businesses who are looking to outsource this important part of their marketing strategy.

Josh Cobb

23:48 12 Oct 17

Antelope Media are our content partners to some of Australia's most prominent real estate agents and brands. The quality and speed of their work is second to none.

Melissa Goode

01:44 31 Mar 17

Antelope Media provide up to the minute advice on the best way to communicate your brand so that you stand out from the pack. Their thoughtful approach sets them apart. Everything they write and create is audience-driven, strategic and clear.

Rob Dawson

00:36 25 Aug 16

I feel somewhat ill-equipped to write a review for wordsmiths but I'll give it a go. Ralph, Emma and the team are phenomenal at what they do. They are structured in their approach to providing us and our clients with the best possible content; with an eye always firmly on the end reader and what they will find engaging and compelling.

Copywriting agency Sydney, Australia | Antelope Media

Category Archives: Articles

Can content marketing sell a home?

Sometimes the return on investment from content marketing takes some explaining. Other times it’s plain for all to see.

5 reasons content marketing doesn’t work

There are 5 reasons content marketing doesn’t work. We explore each of them.

Why real estate agents love content marketing

Real estate agents are taking to content marketing in a big way. Little wonder, given that probably no profession lends itself as easily to the benefits of this form of marketing as easily as selling property does.

7 books that will make you a better writer

Our guide to the 7 books that promise to make you a better business writer.

Antelope Media’s content marketing predictions

It’s 2017 and content marketing is maturing. No longer is it something to dabble in. For many organisations it has become the main game: the way they win new work, reinforce their brand and show off both their expertise and how they can improve their customers or clients’ lives.

How to write a legal case summary that gets read

Most law firms realise that they can win work by producing content that engages potential clients and shows off their expertise. And an effective way to do this is by producing summaries of recent judgments.

Content + copywriting for Australia's leading brands in financial services, real estate and more

Sometimes the return on investment from content marketing takes some explaining. Other times it’s plain for all to see.

There are 5 reasons content marketing doesn’t work. We explore each of them.

In 2015, we wrote that for businesses, there were 7 deadly sins of social media. Now we think there’s 8.

Here’s our guide to everything you need to know about growing your business with blogs, articles, reports and other content.

What makes a good headline? And how do you write the perfect one? We explore these questions and more in our guide to everything you need to know about headlines.

Real estate agents are taking to content marketing in a big way. Little wonder, given that probably no profession lends itself as easily to the benefits of this form of marketing as easily as selling property does.

Our guide to the 7 books that promise to make you a better business writer.

It’s 2017 and content marketing is maturing. No longer is it something to dabble in. For many organisations it has become the main game: the way they win new work, reinforce their brand and show off both their expertise and how they can improve their customers or clients’ lives.

Most law firms realise that they can win work by producing content that engages potential clients and shows off their expertise. And an effective way to do this is by producing summaries of recent judgments.

There’s a mass of content marketing out there, much of it mediocre. So how do you get your content to rise above the crowd so that it speaks to your audience? By making sure you always include the 6 characteristics of good content marketing.

Content + copywriting for Australia's leading brands in financial services, real estate and more