Turn your
Best ideas
into
Big impact
Antelope Media
Strategic Copywriting + Content Consultancy
Built for the AI age
Turn your
Burning your budget (and team) on content no one notices?
We make your message impossible to ignore.
You’ve got ideas that could change the world. But your audience isn't listening.
They're busy, distracted and already drowning in 352 marketing messages and 100,000 words a day.
It's content overload, and bad AI copy keeps making it worse.
Until now, you had only two options if you wanted to cut through:
- Throw money at a traditional agency, or
- Let AI loose on your content and risk damaging your brand.
We offer a better way.
Our Critical Content framework puts senior-level thinking into the writing that brings oversized returns. Then it shows you how to scale the rest: efficiently, safely and on-brand.
The result? Your dollars go where they change outcomes: reaching the people who matter, shaping their decisions and ultimately winning more business.
So you're free to focus on your next big idea.
Our Critical Content framework
Our strategic copywriting & content consultancy is built around a simple rule.
Humans lead the writing that sets direction, affects reputation and carries risk. AI scales the rest.
But the human writers don't deal in creativity alone. They use data and science and creativity backed by analytical rigour.And the AI doesn't just run itself, without any human intervention. (You've probably seen how that ends up.) Instead, we turn AI into your partner, building the prompts, guardrails, workflows and quality controls that keep your brand safe.
The result is the best of both worlds: human ingenuity and AI efficiency; people using AI to enhance their words and ideas, not to replace them. And content that connects with your audience and helps build your business.
What this means for you
- Senior brains on your most important work
- Content that counts, not just guesses and hope
- Fast, frictionless delivery that gives you momentum
- Safe, compliant & consistent AI output
- Measurable impact, instead of pointless activity
Here's how it breaks down.
Critical Content
Human-led, high-stakes
Strategic work that shapes reputation, decisions and voice.
Content strategy
High level copywriting & advertising
Thought leadership
Major bids & speeches
Positioning & messaging
Sensitive comms
Scalable Content
AI-assisted, brand-safe
Repeatable work delivered fast with embedded systems and checks.
Basic articles & updates
SEO pages
Email sequences
Playbooks & SOPs
Repurposed content
Learn more about our Critical Content framework
Prefer to know who’s behind it? Meet Antelope Media
Our services
This same Critical Content framework underpins our flagship services.
Content Lab
Your best ideas deserve to be heard. Our senior copywriters and strategists combine behavioural psychology with creative firepower to make sure your content cuts through and converts.
- Thought leadership, anchor articles, white papers
- Advertising, flagship reports, brand story, high-level comms
Done in a Day (Brand Sprint)
The biggest obstacle in messaging and branding is usually momentum. Done in a Day nails your message and re-energises your business in just 24 hours through expert human strategy.
- Messaging and pitch that lands immediately
- Web pages, decks and material you can use tomorrow
AI Accelerator
AI could transform your team's writing, but it could also open you up to new risks. AI Accelerator lets you take advantage of AI's writing efficienct while building in quality assurance and brand safety.
- Voice rules, prompt library, reusable patterns
- Workflows + governance: verification, privacy, approvals, QA
Trusted by teams that demand results
Here are just some of the brands we work for.
How we work
Principle-driven, fast execution, measurable outcomes.
Three clear stages.
Principles
Coherent, informed, experience-driven
We anchor decisions in audience insight, data and proven patterns.
Analysis over vibes
Clarity first
Brand protection
Speed without shortcuts
What you’ll see
Clear steps and senior oversight
Transparent flow from kickoff to final delivery, built for speed and accuracy.
Kickoff + prep pack
Message map + rationale
Fast drafts + iteration
Final assets + QA rules
AI Writing OS (teams)
Outcomes
Results you can defend
Work that wins business, protects reputation and scales with your team.
Less back-and-forth
Defensible decisions
Confidence at scale
AI speed, brand safe
Words that last
A message that gets through
Our Thinking
Read our latest posts aimed at helping you understand content and writing in the Age of AI.
AI content marketing looks very different from content marketing of a decade a go. If you're playing by the same rules, you're already losing. AI has made it free and…
AI is brilliant at filling patterns, but it fails when judgement, risk or brand voice are on the line. That's why you need the Critical Content framework.
The only SEO that still matters is the kind powered by voice, authority and original thinking.
Bad AI writing isn’t AI’s fault. It’s yours. Without a process, you get mush. With this process (Architect, Engineer, Carpenter, Inspector) you get speed and voice.
How we're different from most content marketing agencies:
Senior-led
Data-backed
Proven framework
Embedded systems
AI guardrails
Ready to talk?
Tell us what you need or book a 15-minute call.
FAQs
What clients ask before we get to work
What’s the difference between a content marketing agency and a strategic copywriting & content consultancy?
A content marketing agency tends to optimise for volume: calendars, posts and ongoing mass production. A consultancy like Antelope Media optimises for outcomes. We focus on the words that actually shape reputation and win business. Then we build systems so your team can scale the rest (often with AI) without voice drift or unnecessary risk. Here's how it breaks down.
- Critical Content we develop: positioning, messaging, thought leadership, content strategy, advertising high-stakes comms.
- Scaled content: Voice rules, reusable prompts, workflows, QA and approvals.
- How this impacts your budget: Money goes where it actually moves the needle, not into pointless busywork.
What do you actually deliver?
Our key services are: Content Lab (strategy + flagship content), Done in a Day (24-hour messaging sprint), AI Accelerator (training, governance + workflows), and Big Impact Writing (persuasive writing training).
We already have a content calendar/agency. Is this still for us?
Yes. We handle the high-stakes pieces and give your team (or agency) the guardrails and patterns to produce the rest faster, safer and on-brand. Think: fewer rewrites, stronger voice and clearer priorities.
Are you Sydney-based? Do you work nationally?
We’re in Sydney and work across Australia and beyond. Strategy sessions can be in-person or remote; workshops run either way.
Who does the work? Is it really senior-only?
Yes. A senior expert leads strategy and high-stakes writing. We don't hand off to juniors. That’s how we keep drafts tight and timelines short.
How fast can we move?
Done in a Day: 24 hours. Content Lab: first drafts usually provided in less than 1 week, edits within 48 hours. AI Accelerator: half-day to two-day formats with follow-ups.
How do you use AI without trashing our brand voice?
Humans lead anything that sets direction or carries risk. AI supports research/drafting inside governed workflows: voice rules, review gates, privacy controls and QA. What this means for you: faster cycles, fewer rewrites and consistent voice.
Do you use psychology or behavioural science in your writing and strategy?
Yes, we use techniques like framing, cognitive fluency, memory cues, primacy/recency, choice architecture, social proof and loss aversion. The point is that these are proven techniques that lead to real outcomes. We're not clever for clever’s sake.
We have a rush job. Can you help?
We triage scope and move into a 24–72-hour sprint. You’ll get the must-have deliverables first, with rapid iterations. Ultra-rush may attract a priority fee.
What’s the investment?
Fixed fees, no hourly surprises. After a short strategy call we quote a firm price. Guide: Done in a Day from ~$4,250+GST; Content Lab projects from ~$3,500+GST; AI Accelerator / Big Impact Writing training from ~$2,075+GST.
Can you share results?
Get in touch and we're happily share them. Common outcomes: clearer positioning, greater engagement on flagship content and faster worktimes, including 40–60% fewer rewrites once governance is in place. Ask for examples relevant to your category.
Do you work with our in-house team or existing agency?
All the time. We’ll own Critical Content and enable your team/agency to scale production with our guardrails and prompt library.
What industries do you focus on?
Anywhere complex decisions need clear, persuasive language. We've done a lot of work with organisations in B2B, financial and professional services (one director is a former commercial lawyer), tech/SaaS, government, higher education and real estate.
How many revisions are included?
Most scopes include two rounds. Many need less because we work with you before delivery to keep surprises to a minimum. Only senior people with a lot of experience will ever touch your work.
How do we start?
Book a quick call or send as a message using the form on this page, tell us your goals and we’ll recommend the fastest path - whether that's a 24-hour sprint, Content Lab or AI Accelerator - and quote a fixed fee.