Big Impact Writing for Lawyers is Antelope Media’s legal writing program. It provides a repeatable structure for the advice, submissions, correspondence and client communications your lawyers write every day, grounded in how busy, sceptical readers actually read.
Delivered in-house across Sydney, Melbourne and nationally, or remotely. Eligible for CPD.
The average lawyer produces as many words each day as any journalist, copywriter or author. But while they get taught writing techniques, lawyers often don't. Instead, their careers are decided by advices, submissions and client correspondence they've never been trained how to properly produce.
Big Impact Writing for Lawyers fixes this underlying skill.
Drawing on the works of writing greats - including Hemingway, Orwell, Churchill, Ogilvy and Mansfield - it shows lawyers how the same techniques can be applied to legal drafting to make your writing simple, engaging and persuasive.
The result is clearer advice, sharper submissions and correspondence that builds trust instead of confusion.
| Workshop | Format | Price | Outcome | Takeaways |
|---|---|---|---|---|
| Big Impact Writing for Lawyers | 90-minute live session | $2,075 | An immediate uplift in your lawyers' drafting quality. | Plain-language and persuasive drafting techniques for advice and correspondence. Writing that gets read, understood and acted on the first time. |
| Big Impact Legal Writing Bootcamp | Half-day interactive sprint | $4,250 | A writing system based on your own documents every team member can employ | Document-specific work (advice, submissions, client emails and letters), editing and review techniques. Includes a 30-minute follow-up. |
| Big Impact Legal Writing Accelerator | Full-day intensive workshop | $8,375 | Develop a tailored writing approach specific to your team - in real time. | Complete writing overhaul: templates, frameworks, voice consistency and review workflows, based on your firm's real documents. Includes a 60-minute follow-up. |
Guarantee: If your team doesn’t show a measurable uplift in its writing standard within 30 days, we re-train at no cost.
All prices AUD ex-GST. Up to 15 participants. Larger groups or enterprise training? Get in touch. Sydney, Melbourne or remote.
Our legal writing training stands out for many reasons.
All sessions are taught by Ralph Grayden, a former commercial lawyer who became a senior copywriter and strategist for global advertising agencies. Your lawyers aren't learning generic writing tips, but from someone who understands the work they do.
Half- and full-day sessions work on your firm's actual advice, submissions and correspondence. Your lawyers leave with their own work improved and a standard they can apply the same day.
Sessions come with outlines and attendance records to support CPD claims. And because we also run AI writing training for lawyers, we know exactly where humans should always lead and where the AI system begins.
Most legal writing training starts and ends with grammar and plain English rules. Ours goes further, building a repeatable writing process that actually persuades: turning your team into writers who win the reader, whether that’s a client or the court.
💡 Who’s it for? Lawyers and legal teams who need to be understood and believed, such as associates drafting client-facing advice, practice groups who want a consistent, credible voice across the firm, partners pitching for work and litigators drafting submissions for court.
🎯 What you’ll master. Structures that make dense advice easy to follow and hard to put down. Techniques that cut jargon without losing precision or authority. The difference between legal writing that’s merely correct and writing that actually changes minds. Your team walks away clearer, more persuasive and unmistakably better.
⏱️ Who delivers it? Ralph Grayden – ex-commercial lawyer turned big-brand copywriter, strategist and AI writing pioneer. He’s helped thousands of lawyers write with more clarity and impact, without losing precision or control.
Three formats. One outcome.
Book now or email ralph@antelopemedia.com.au.
““Thanks for a fantastic presentation. The team's feedback has been exceptionally positive – practical, structured, and immediately useful. It has removed the mystery, and they feel empowered.”
We all thought you were great and had a lot of positive feedback from [our clients] today (and after the presentation last night).”
“Thank you again for delivering the course to the team. It was very well received and contained some fantastic tips.”
This is hands-on learning. In our half-day and full-day workshops, we work through real examples from your own matters, rebuilding them live for clarity and persuasive impact. Your team sees exactly what changes, and why it works.
Read our latest posts on how to write.
In most Australian jurisdictions, solicitors self-assess CPD against their practice needs. Structured training in legal writing and drafting will generally align with recognised fields such as professional skills or practice management - typically one unit per hour of attendance.
We provide session outlines and attendance records to support your lawyers' CPD claims and recommend confirming treatment against your state’s current rules. Many firms schedule sessions in the first quarter to help their teams complete units before the 31 March deadline.
Tell us what you need or book a 15-minute call.
Yes. We provide session outlines and attendance records to support your lawyers’ CPD claims. Structured legal writing training typically aligns with recognised fields such as professional skills or practice management, but we recommend confirming treatment against your state’s current rules.
Yes. It's a genuinely popular format for law firm retreats and conferences. A shared writing session works well alongside strategy days and partner offsites, and gives your whole team a common standard to work from afterwards. Available as a 90-minute session, half-day or full-day program, in person or remotely.
Both. We deliver in-house across Sydney, Melbourne and nationally, or run the same sessions remotely for teams anywhere.
The 90-minute session gives your team an immediate uplift in drafting quality using general techniques. The half-day Bootcamp and full-day Accelerator go further. We work directly on your firm’s own advice, submissions and correspondence, so your lawyers leave with real documents improved and a system they can apply the same day.
We guarantee it. If your team doesn’t show a measurable uplift in writing standard within 30 days, we re-train at no cost.
Big Impact Writing is about the craft of clear, persuasive legal writing itself: structure, plain language, argument. AI Writing Training for Lawyers is about using AI safely and effectively in the drafting process. We run both, and know exactly where each applies. Many firms run them back to back.
Ralph Grayden, personally. Ralph is a former commercial lawyer turned senior copywriter and strategist, not a generic corporate trainer or a junior consultant standing in.
Big Impact Writing for Lawyers runs from $2,075 + GST for a 90-minute session, $4,250 + GST for a half-day Bootcamp, or $8,375 + GST for a full-day Accelerator, all ex-GST and for up to 15 participants. We quote a fixed fee after a short call. Larger groups or enterprise training available on request.
