Antelope Media can help your property or real estate business win more work and build deeper, more rewarding, relationships through copywriting, content strategy and content marketing.

Like you, we’re passionate about property. So passionate, in fact, that one of our directors, Emma Sorensen, has written more than 100 articles on the subject of property for

Whether you’re a real estate agent, developer, leasing agent or you’re involved in the real estate industry in another way, we can give you the content and words that will help set you apart from your competitors.

Our expertise includes:

Content marketing for real estate

We can help your firm use content marketing methods, such as blogging, email newsletters and social media to build trust among clients and generate more work.

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Copywriting for real estate

Our copywriters are specialists in writing for real estate and can help your business with anything from compelling website copy through to property advertisements and from brochures to email newsletters.

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 What they’re saying about us

“Your ideas are great! Your work is flawless! I couldn’t be happier.” – One of Australia’s top performing real estate agents.

“That article is awesome… It’s such a joy working with someone as capable and delightful as you… Just great and spot on brief, thanks so much.” – Content lead at

“These articles are great. The quality of work has been really good” – CEO at AgentSelect

Real estate and property businesses we’ve helped

We’ve helped so many real estate agents, developers and people connected to the property industry get their message through. Some of the brands our real estate copywriters have worked for include:

  • Richardson & Wrench
  • Savills
  • Landcom
  • Pillinger
  • AgentSelect
  • McGrath
  • Laing + Simmons
  • Ben Collier, The Agency
  • Ray White
  • Elders
  • Chadwick Real Estate
  • Many, many more

Our thinking

Discover our latest insights and ideas on content marketing, copywriting and communications ideas that impact the property and real estate sector.

Article: Why real estate agents love content marketing

Article: How to write the perfect property listing

Article: Writing for real estate

Article: Why content marketing is like a Jane Austen novel

Article: The eNewsletter mistakes businesses keep making

Our real estate content director

Emma Sorensen Antelope Media

Few property copywriters can match the breadth and depth of experience Emma Sorensen has. She’s written more than 100 articles for, has delivered successful content marketing strategies to property-centred tech businesses and has crafted copy for some of Australia’s leading real estate brands. And, if that’s not enough, she’s even served as managing editor for an online property website.

Emma’s philosophy is that people trust real estate businesses that produce well-written, accurate and useful content – not the same, over the top or verbose wording we’re used to seeing. It’s this rigorous but creative approach to writing that means she’s trusted by some of the biggest names in Australian property.

Contact Emma on +61 (2) 8091 3804 or at today