Writing well is more important than ever. Now almost everyone writes for work – from emails to research papers, presentations, memos, letters, social media posts and more. And yet, few of us are trained in how to write well.
So if you’d like a crash course in the fundamentals of good writing, here are seven books guaranteed to help you improve. Continue reading “7 books that will make you a better writer” »
So what can we learn from this? And why do real estate agents love content marketing so much? Continue reading “Why real estate agents love content marketing” »
So what can we expect from content marketing in 2017? Here are some of Antelope Media’s predictions based on what we’re seeing in industries like financial services, professional services and real estate. Continue reading “Antelope Media’s content marketing predictions for 2017” »
Ernest Hemingway died almost 55 years ago. But his writing philosophy and techniques have never been more relevant.
Here are seven things he can teach us about writing in the digital age. Continue reading “What Hemingway can teach us about digital writing” »
Most people know a great website when they see one. But figuring out exactly what makes it great can be more difficult.
If you run a company based around providing services it can be hard to work out how to position yourself online. Here is our list of the five key ingredients that make up a great service business website. Continue reading “How to build a great website” »
You’ve slaved away on the stories for your eNewsletter. But then your tech guys send out the email with a subject line like “November Newsletter”. So no one even opens it, let alone bothers to read the perfect stories you’ve crafted. What a wasted opportunity.
These days we all need to be part-time marketers, because we all send emails, no matter what our job. But what’s the point of sending an email if no one opens and reads it?
Whether it’s an invoice you’re sending to a customer, or an eNewsletter you’re sending to a huge mailing list, the same general rules apply when you’re trying to get people to open your emails. Here are our top tips: Continue reading “How to get people to open your emails” »
