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What is content marketing?
All posts by Emma Sorensen and Ralph Grayden
Why real estate agents love content marketing
Real estate agents are taking to content marketing in a big way. Little wonder, given that probably no profession lends itself as easily to the benefits of this form of marketing as easily as selling property does.
So what can we learn from this? And why do real estate agents love content marketing so much? Continue reading “Why real estate agents love content marketing” »
7 books that will make you a better writer
Our guide to the 7 books that promise to make you a better business writer.
Writing well is more important than ever. Now almost everyone writes for work – from emails to research papers, presentations, memos, letters, social media posts and more. And yet, few of us are trained in how to write well.
So if you’d like a crash course in the fundamentals of good writing, here are seven books guaranteed to help you improve. Continue reading “7 books that will make you a better writer” »
Antelope Media’s content marketing predictions
It’s 2017 and content marketing is maturing. No longer is it something to dabble in. For many organisations it has become the main game: the way they win new work, reinforce their brand and show off both their expertise and how they can improve their customers or clients’ lives.
So what can we expect from content marketing in 2017? Here are some of Antelope Media’s predictions based on what we’re seeing in industries like financial services, professional services and real estate. Continue reading “Antelope Media’s content marketing predictions” »
What Hemingway can teach us about digital writing
What a 20th century master can teach us about how to write in the online age.
Ernest Hemingway died almost 55 years ago. But his writing philosophy and techniques have never been more relevant.
Here are seven things he can teach us about writing in the digital age. Continue reading “What Hemingway can teach us about digital writing” »
How to build a great website
Our guide to what makes a great website.
Most people know a great website when they see one. But figuring out exactly what makes it great can be more difficult.
If you run a company based around providing services it can be hard to work out how to position yourself online. Here is our list of the five key ingredients that make up a great service business website. Continue reading “How to build a great website” »
How to get people to open your emails
Our 5 tips that are guaranteed to get more people opening your eNewsletters
You’ve slaved away on the stories for your eNewsletter. But then your tech guys send out the email with a subject line like “November Newsletter”. So no one even opens it, let alone bothers to read the perfect stories you’ve crafted. What a wasted opportunity.
These days we all need to be part-time marketers, because we all send emails, no matter what our job. But what’s the point of sending an email if no one opens and reads it?
Whether it’s an invoice you’re sending to a customer, or an eNewsletter you’re sending to a huge mailing list, the same general rules apply when you’re trying to get people to open your emails. Here are our top tips: Continue reading “How to get people to open your emails” »
