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25 years of writing for law firms, banks, unversities, real estate and government. All written down.
Practical guides, working notes and case studies on topics including messaging, content, strategy, copywriting and writing with AI drawn from client work with organisations including the Law Society of NSW, Macquarie Group, the Big Four Banks, realestate.com.au, NSW Government and other leading firms across Australia and globally.
Guides
Long-form, evergreen and kept current. Written from client work, for the people who have to get it right: marketing managers, partners, comms teams and others.
- Law firm website content in the AI era
- How to write a legal case summary that gets read
- Thought leadership content for law firms
Articles
Shorter, more frequent and more opinionated. What's changing in copywriting, content, strategy and messaging - and what you can do about it right now.
- How to write an effective brief for a copywriter
- Want to improve your AI writing? The problem is it already writes too well
- The 6 rules of content marketing in the AI age
Case studies
What the work looked like, what it had to achieve, and what happened next. Government, financial services and legal.
- Buy.NSW: rebuilding a government site around multiple audience needs
- Macquarie: connecting retail products to an overarching narrative
- Bartier Perry: launching a whole-of-firm website, and giving multiple partners one voice
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