So here’s how to write a better performing property listing.
Continue reading “How to write the perfect property listing” »
I’m no stranger to vanity-googling my name from time to time but I rarely google my work. However, recently I was researching an article and remembered that I’d written something on a similar topic for a client. So I googled a distinctive sentence from that article to find the published version. And I was surprised at what I discovered… Continue reading “Has content marketing killed copyright?” »
Your website is more than an online calling card. It’s a fundamental part of your marketing material. So what does your website say about you? And is what it’s saying turning potential clients off?
Continue reading “What does your website say about you?” »
On Wednesday 24 June 2015 we’ve been invited to present a breakfast seminar for APSMA NSW called ‘Rediscovering the art of writing: Have impact and capture attention’.
You can find out more and make a booking at APSMA’s website.
How do you measure the success of content marketing? What return can you show me on my investment? How many new clients will each article bring through the door? When will I start seeing results?
I get asked these questions all the time and my answer often takes people by surprise.
I tell them that content marketing is like a romance from a Jane Austen novel. It’s a long old-fashioned courtship full of subtlety, passion, dedication and consistency.
Getting the result you want can take patience, time and effort. It’s an art. Continue reading “Why content marketing is like a Jane Austen novel” »
Antelope Media has moved. We are now in the historic surrounds of The Rocks.
We’ll miss our previous location on the North Shore but we’re now closer to the action – and closer to most of our growing list of clients.
We hope to see you for drinks at our new place soon.
Content marketing is an effective way for businesses to build and engage audiences without having to spend a fortune. But many businesses don’t have the time, knowledge or resources to do it right.
So here are 6 ways any business can do better content marketing with less. Continue reading “6 content marketing hacks to save you time and money” »
Ralph’s article, Why Lawyers Need to Rethink Advertising, has been published in the June 2014 issue of the newly relaunched Law Society of NSW Journal.
As he writes: “Standing out from the pack can be a tough ask for lawyers, which is why targeted and strategic content is a law firm’s best friend.” Continue reading “Why lawyers need to rethink advertising” »
Why businesses can still get ahead by using press releases
A press release can help grow your business and profile, build credibility and awareness
Press releases should be an integral part of any business’s marketing strategy
In the era of social media where news breaks instantly and reporting has become crowdsourced, does the humble press release still have a place? Ralph Grayden and Emma Sorensen, directors of communications agency Antelope Media, believe that now, more than ever, the press release offers businesses a unique opportunity to get ahead. Continue reading “Is the Press Release Dead?” »
