All posts by Emma Sorensen

Has content marketing killed copyright?

In the age of content marketing we’re all writers and publishers but is the information explosion coming at the expense of copyright?

I’m no stranger to vanity-googling my name from time to time but I rarely google my work. However, recently I was researching an article and remembered that I’d written something on a similar topic for a client. So I googled a distinctive sentence from that article to find the published version. And I was surprised at what I discovered… Continue reading “Has content marketing killed copyright?” »

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Why content marketing is like a Jane Austen novel

The most common question we’re asked is ‘how can I measure the success of my content marketing’? Our answer takes many by surprise.

How do you measure the success of content marketing? What return can you show me on my investment? How many new clients will each article bring through the door? When will I start seeing results?

I get asked these questions all the time and my answer often takes people by surprise.

I tell them that content marketing is like a romance from a Jane Austen novel. It’s a long old-fashioned courtship full of subtlety, passion, dedication and consistency.

Getting the result you want can take patience, time and effort. It’s an art. Continue reading “Why content marketing is like a Jane Austen novel” »

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6 content marketing hacks to save you time and money

The cheat’s guide to making content marketing easier.

Content marketing is an effective way for businesses to build and engage audiences without having to spend a fortune. But many businesses don’t have the time, knowledge or resources to do it right.

So here are 6 ways any business can do better content marketing with less. Continue reading “6 content marketing hacks to save you time and money” »

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Why lawyers need to rethink advertising

Ralph Grayden gives his view on lawyers and content marketing.

Ralph’s article, Why Lawyers Need to Rethink Advertising, has been published in the June 2014 issue of the newly relaunched Law Society of NSW Journal.

As he writes: “Standing out from the pack can be a tough ask for lawyers, which is why targeted and strategic content is a law firm’s best friend.” Continue reading “Why lawyers need to rethink advertising” »

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Is the Press Release Dead?

Why businesses can still get ahead by using press releases

  • A press release can help grow your business and profile, build credibility and awareness

  • Press releases should be an integral part of any business’s marketing strategy

In the era of social media where news breaks instantly and reporting has become crowdsourced, does the humble press release still have a place? Ralph Grayden and Emma Sorensen, directors of communications agency Antelope Media, believe that now, more than ever, the press release offers businesses a unique opportunity to get ahead. Continue reading “Is the Press Release Dead?” »

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10 tips for perfect press releases

Simple tips for turning media releases into media exposure.

Press releases should be a key part of any business’s marketing strategy.

We often produce press releases to get quality exposure for our clients. Used effectively, press releases are a great tool for reaching out to the media and telling your company’s story, building a profile and growing your business. But you’ve only got one chance to get it right… Fail to get the editor’s attention and your story will never get the coverage it deserves.

Here are Antelope Media’s top 10 tips for pitch perfect press releases: Continue reading “10 tips for perfect press releases” »

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