As the volume of online information grows, it’s becoming increasingly difficult to get your message heard. We receive more and more emails every day, our social media feeds are full, and more people are reading on the fly on mobile devices. Sometimes the readers are rushed. Sometimes the messages are poorly constructed. Either way it leads to frustration.
In this workshop two business communication experts will share practical tips on writing skills to help your message be heard and understood. They will cover:
• Headlines that command attention
• How to get your point across in any online medium
• Editing your work for greater impact
You’ll find this useful if you are:
looking for ideas to improve the impact of your communications
responsible for communicating with clients or pitching to new business prospects
sharing news and information with internal stakeholders
For more details contact firstname.lastname@example.org
Ralph Grayden began his working life as a commercial lawyer at one of Australia’s top tier firms, before working as a journalist and advertising copywriter. Emma Sorensen has a wealth of experience in Australia and the UK as a journalist and managing editor in online media and print publishing. Together they run Antelope Media, an agency providing outsourced marketing and strategy, with a particular focus on content marketing and online. Antelope Media has worked for global brands and household names, as well as for smaller players and start-ups with big dreams.
Greg Crowther is a communications practitioner with nearly 30 years experience as both an in-house communication executive and an external adviser to business and government. During his career, he’s been Communications Director with the NSW State Rail Authority and the Australian Wool Corporation as well as consulting to a variety of blue-chip companies. Greg founded – Write for Impact – Business Writing Essentials.