Your annual report is a great marketing opportunity and should be a key part of your overall marketing strategy.
It will soon be that time of year again. So don’t leave your annual report until the last minute and do a rushed job. Treat it like you would any other form of marketing. Continue reading “Turn your annual report into a marketing opportunity” »
We think copywriters could teach lawyers a thing or two when it comes to communicating effectively…
Lawyers are professional writers. In fact, the average solicitor probably produces more words each day than any journalist, copywriter or novelist. But, while other professional writers are drilled in techniques to communicate their ideas simply and effectively, lawyers aren’t. (Well, at least not always). Instead, they can end up alienating clients by sounding like, well, lawyers.
That’s why we’ve come up with this list of five simple tricks from the world of advertising copywriting which we think every lawyer should know. Continue reading “5 things lawyers can learn from copywriters” »
On 25 June 2013 Ralph and Emma will be hosting a session called Big Impact Writing for Lawyers as part of the Law Society of NSW’s CareerHub Continuing Professional Development series.
Antelope Media was proud to be involved in devising strategy and developing content for the CareerHub, a major new online initiative from the Law Society of NSW. Aimed at helping lawyers negotiate their career, the CareerHub launched on 22 March 2013.
You can read about the launch in The Australian.
A lot of our traditional work has involved translating sophisticated financial information into everyday language. So it’s a different challenge when you have to sell a sophisticated financial product to a very sophisticated audience.
Ralph worked with Totem Communications on the Australian launch of Saxo Capital Markets. It was an integrated print, outdoor, digital and TV campaign.
Watch the TV ad here: SAXO_30s_TVC_Launch_final
Recently we wrote the copy for a whole new website for BW Financial Advice, a BankWest brand. BankWest is well known to Australian television viewers because of those quirky commercials featuring talking horses and singing flowers. It was a lot of fun getting to use such an eccentric and positive tone of voice while talking about serious products in the financial services space. Check out bwfinancialadvice.com.au.
Ralph’s just finished off the copy for Altus Financial’s new website. He worked with our friends at Kindle. Writing for financial advisers is similar in many ways to the work we do with lawyers: it’s often complex and traditionally full of jargon, but a strong and simple message needs to come out.