Category Archives: Projects

5 things lawyers can learn from copywriters

We think copywriters could teach lawyers a thing or two when it comes to communicating effectively…

lawyers writing copywriters writing for law firmsLawyers are professional writers. In fact, the average solicitor probably produces more words each day than any journalist, copywriter or novelist. But, while other professional writers are drilled in techniques to communicate their ideas simply and effectively, lawyers aren’t. (Well, at least not always). Instead, they can end up alienating clients by sounding like, well, lawyers.

That’s why we’ve come up with this list of five simple tricks from the world of advertising copywriting which we think every lawyer should know. Continue reading “5 things lawyers can learn from copywriters” »


CareerHub Launches

Antelope Media was proud to be involved in devising strategy and developing content for the CareerHub, a major new online initiative from the Law Society of NSW. Aimed at helping lawyers negotiate their career, the CareerHub launched on 22 March 2013.

Two of our favourite CareerHub articles are Emma’s on Tweeting to the Top, and Career Consultant Fiona Craig‘s on Planning for Change. Fiona also gave an impressive presentation at the launch.

You can read about the launch in The Australian.


Selling to a sophisticated audience

A lot of our traditional work has involved translating sophisticated financial information into everyday language. So it’s a different challenge when you have to sell a sophisticated financial product to a very sophisticated audience.

Ralph worked with Totem Communications on the Australian launch of Saxo Capital Markets. It was an integrated print, outdoor, digital and TV campaign.

Watch the TV ad here: SAXO_30s_TVC_Launch_final


Some of our work

Recently we wrote the copy for a whole new website for BW Financial Advice, a BankWest brand. BankWest is well known to Australian television viewers because of those quirky commercials featuring talking horses and singing flowers. It was a lot of fun getting to use such an eccentric and positive tone of voice while talking about serious products in the financial services space. Check out