You’ve slaved away on the stories for your eNewsletter. But then your tech guys send out the email with a subject line like “November Newsletter”. So no one even opens it, let alone bothers to read the perfect stories you’ve crafted. What a wasted opportunity.
These days we all need to be part-time marketers, because we all send emails, no matter what our job. But what’s the point of sending an email if no one opens and reads it?
Whether it’s an invoice you’re sending to a customer, or an eNewsletter you’re sending to a huge mailing list, the same general rules apply when you’re trying to get people to open your emails. Here are our top tips: Continue reading
“You learn to write by writing. It’s a truism, but what makes it a truism is that it’s true.” – William Zinsser, On Writing Well
The sad news is that there are no shortcuts to writing well. But we can let you in on a little secret: the best way to learn to write is to practice. You simply need to write.
While practice might be the cornerstone of learning to write well, there are some other simple ways you can improve your skills: Continue reading
“Write with the door closed, rewrite with the door open.” - Stephen King, author.
Writing and editing are not separate processes. To some degree, good writing IS good editing. But you can’t write and edit at the same time, and you need to do both to produce good writing.
As William Zinsser, American writer, editor and critic, argues: “the essence of writing is rewriting. Very few writers say on their first try exactly what they want to say… A piece of writing must be viewed as a constantly evolving organism… If the process is sound, the product will take care of itself.”
Increasingly, writing is part of what most people do for a living. But unless you’re a novelist or journalist you’re unlikely to have the benefit of a professional editor, so here are three tips for editing your own writing. Continue reading
“It is necessary to know grammar, and it is better to write grammatically than not, but it is well to remember that grammar is common speech formulated. Usage is the only test. I prefer a phrase that is easy and unaffected to a phrase that is grammatical.” - William Somerset Maugham, The Summing Up, (1938)
For some years I worked as an editor, commissioning articles for websites. One thing people would often say to me when they felt unsure of the work they were submitting was: “Oh my grammar is terrible, you’ll need to check it”.
They were right in one sense. There was usually something wrong with what they’d written. But it was rare, if ever, that their grammar alone was letting them down.
In most cases it was the structure. What they were saying didn’t read well because they hadn’t given enough thought to what they were writing about. This meant that they hadn’t planned their writing properly, and that lack of planning showed. Continue reading
Antelope Media was proud to be involved in devising strategy and developing content for the CareerHub, a major new online initiative from the Law Society of NSW. Aimed at helping lawyers negotiate their career, the CareerHub launched on 22 March 2013.
Two of our favourite CareerHub articles are Emma’s on Tweeting to the Top, and Career Consultant Fiona Craig‘s on Planning for Change. Fiona also gave an impressive presentation at the launch.
You can read about the launch in The Australian.
Sun Herald Sunday Life Magazine 6 May 2012
We’ve had some great media coverage for Page Three: A very London story.
MX commuter newspaper 25 May 2012
Ralph Grayden’s interview with TNT Mag in the UK.
The Australian Times interview with Ralph Grayden.
An interview with Ralph Grayden in Lawyers Weekly.
An article about Page Three: A very London Story on ArtsHub.com.au and an interview with Ralph Grayden at ArtsHub.co.uk.
Page Three gets a mention at RollOnFriday.com.
B&T picked up the story for their News in Brief on 11 May.
An interview with Ralph Grayden in the South Coast Register and a follow up article after he was invited to speak at an ebook discussion at the Nowra Library.
Ralph has been also doing some speaking events. He’s talked to book groups, been on a panel for the Australian Society of Authors, spoken at Nowra Library on ebooks, and will be part of a panel for a course at the NSW Writers’ Centre on digital publishing and ebooks.