Ralph’s article, Why Lawyers Need to Rethink Advertising, has been published in the June 2014 issue of the newly relaunched Law Society of NSW Journal.
As he writes: “Standing out from the pack can be a tough ask for lawyers, which is why targeted and strategic content is a law firm’s best friend.” Continue reading “Why lawyers need to rethink advertising” »
It might horrify some lawyers to know that they have been at the forefront of advertising. But lawyer turned ad agency founder, Ralph Grayden, says that one technique lawyers have been using for years has now become the hottest trend in the world of advertising and marketing. Continue reading “Do lawyers need their own advertising agency?” »
A press release can help grow your business and profile, build credibility and awareness
Press releases should be an integral part of any business’s marketing strategy
In the era of social media where news breaks instantly and reporting has become crowdsourced, does the humble press release still have a place? Ralph Grayden and Emma Sorensen, directors of communications agency Antelope Media, believe that now, more than ever, the press release offers businesses a unique opportunity to get ahead. Continue reading “Is the Press Release Dead?” »
I know what they’re thinking. Everyone uses words, right? So how hard can it be? Interestingly fewer people seem inclined to view themselves as designers (perhaps the software puts them off).
Well, the results I saw spoke for themselves…. And that wasn’t a good thing.
It’s true that we all need to write but no matter how good you are at something, nothing beats doing it for a living. A big part of why you’d bother hiring a professional copywriter is simply that they do it every day. But what a exactly does a professional copywriter bring to a business’s content and advertising, beyond simply knowing how to write? Continue reading “5 ways a good copywriter will help your business” »
We often produce press releases to get quality exposure for our clients. Used effectively, press releases are a great tool for reaching out to the media and telling your company’s story, building a profile and growing your business. But you’ve only got one chance to get it right… Fail to get the editor’s attention and your story will never get the coverage it deserves.
Here are Antelope Media’s top 10 tips for pitch perfect press releases: Continue reading “10 tips for perfect press releases” »
It will soon be that time of year again. So don’t leave your annual report until the last minute and do a rushed job. Treat it like you would any other form of marketing. Continue reading “Turn your annual report into a marketing opportunity” »
It usually goes something like this: “Do I really need to say something every single hour/day/week/fortnight/month? I just don’t think I’m that interesting.”*
The answer we give is that, like pretty much everything in life, there are no hard and fast rules when it comes to how frequently you should post.
Content marketing is the hottest thing in marketing and advertising right now. In the past 12 months every marketer worth their salt has put together a content marketing strategy, selling it as a way to build trust and brand awareness, have meaningful conversations, [insert yet another marketing cliche here], and so on…
Putting all the fluff aside, there is a lot to be said for using content as a way of driving business. Hey, we’re well aware this article is a form of content marketing and we wouldn’t have bothered posting it if we didn’t think it’d benefit Antelope Media. Besides, content marketing has always been a part of how we help our clients. Continue reading “Why so much content marketing is bad… (And five ways you can make yours better)” »