We’re speaking on The Art of Writing: Create Impact and Catch Attention.
The talk is aimed at professionals who want to write more effectively to boost their career or business profile.
We’re giving the talk on behalf of Fiona Craig, career coach extraordinaire.
If you want to join us, email Fiona now!
These 7 common mistakes make many businesses’ email newsletters less effective than they should be.
Most businesses know the value of a great eNewsletter, especially if they offer a skilled or complex product or service.
That’s because an eNewsletter helps show off your expertise. It can build trust and credibility. It can reach a different audience to social media. And it can keep you top of mind when it comes to making a purchasing decision.
But many businesses make such rudimentary mistakes with their eNewsletters that they’d almost be better off not sending one at all.
Here’s 7 of the most common mistakes we see. Continue reading “The e-Newsletter mistakes businesses keep making” »
The most common question we’re asked is ‘how can I measure the success of my content marketing’? Our answer takes many by surprise.
How do you measure the success of content marketing? What return can you show me on my investment? How many new clients will each article bring through the door? When will I start seeing results?
I get asked these questions all the time and my answer often takes people by surprise.
I tell them that content marketing is like a romance from a Jane Austen novel. It’s a long old-fashioned courtship full of subtlety, passion, dedication and consistency.
Getting the result you want can take patience, time and effort. It’s an art. Continue reading “Why content marketing is like a Jane Austen novel” »
Measuring the success of your content marketing efforts may seem ambiguous but there are some metrics you should be watching and analysing.
The only metric that really matters for any form of marketing is whether it increases sales.
However, working out why and how more people are buying from you isn’t always that easy.
These days someone is likely to have read something you published, had someone recommend you, visited your website and then read a review about your products or services. It’s impossible to say which one tipped them over the edge and into the sale.
So how do you know if you’re content marketing efforts are working? Here are four simple things you should be looking at: Continue reading “4 simple ways to measure content marketing” »