listicle, what is a listicle?

7 reasons to write a listicle

Ah, the listicle: it’s part blog, part article and the backbone of content marketing.

Serious businesses sometimes shy away from the simplicity of the listicle to showcase their content, dismissing them as the sole domain of the trashy online tabloid. But the simple fact is that the listicle lets you present even the most complex information in an interesting, engaging and inviting way – which is why news outlets as well regarded as The Guardian, the New York Times and even The Economist use the technique.

So if your business isn’t yet publishing listicles, here’s 7 reasons it should be: Continue reading “7 reasons to write a listicle” »

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content marketing, ROI, success, measuring

Why content marketing is like a Jane Austen novel

The most common question we’re asked is ‘how can I measure the success of my content marketing’? Our answer takes many by surprise.

How do you measure the success of content marketing? What return can you show me on my investment? How many new clients will each article bring through the door? When will I start seeing results?

I get asked these questions all the time and my answer often takes people by surprise.

I tell them that content marketing is like a romance from a Jane Austen novel. It’s a long old-fashioned courtship full of subtlety, passion, dedication and consistency.

Getting the result you want can take patience, time and effort. It’s an art. Continue reading “Why content marketing is like a Jane Austen novel” »

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content marketing, ROI, measuring, success

4 simple ways to measure content marketing

Measuring the success of your content marketing efforts may seem ambiguous but there are some metrics you should be watching and analysing.

The only metric that really matters for any form of marketing is whether it increases sales.

However, working out why and how more people are buying from you isn’t always that easy.

These days someone is likely to have read something you published, had someone recommend you, visited your website and then read a review about your products or services. It’s impossible to say which one tipped them over the edge and into the sale.

So how do you know if you’re content marketing efforts are working? Here are four simple things you should be looking at: Continue reading “4 simple ways to measure content marketing” »

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How to write, writing, online, digital, tips

5 tips when writing for the web

Read our simple guide on how to write well for online.

People often ask us what they should think about when writing for the web. And we tell them that to some extent good writing is good writing: it doesn’t matter whether it’s a website, a printed brochure or even a novel.

But there are some important things to bear in mind when writing for a website that make it a little different to any other medium.

Here are 5 things we think you need to think about every time your writing will be read online. Continue reading “5 tips when writing for the web” »

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advertising, future, predictions, content markteing

My daughter loves television: the future of advertising

As long ago as 2008, Seth Godin proclaimed that content marketing was the only marketing left. So what does that mean for the future of advertising?

Like most five-year-olds, my daughter loves television.

But in the interests of her well-rounded development, her TV watching is restricted. She gets about half an hour a day – a little more on the weekends when my wife and I attempt to sleep in.

The only thing my five year old daughter loves more than television is television ads. Perhaps that’s because commercial TV is restricted even more than TV itself. So for her there’s still some novelty value in advertisers doing the hard sell. Continue reading “My daughter loves television: the future of advertising” »

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content marketing tips, how to make content marketing easier, hacks, content marketing

6 content marketing hacks to save you time and money

The cheat’s guide to making content marketing easier.

Content marketing is an effective way for businesses to build and engage audiences without having to spend a fortune. But many businesses don’t have the time, knowledge or resources to do it right.

So here are 6 ways any business can do better content marketing with less. Continue reading “6 content marketing hacks to save you time and money” »

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Copywriting, communications and content marketing