Hemingway and digital writing

What Hemingway can teach us about digital writing

What a 20th century master can teach us about how to write in the online age.

Ernest Hemingway died almost 55 years ago. But his writing philosophy and techniques have never been more relevant.

Here are seven things he can teach us about writing in the digital age. Continue reading “What Hemingway can teach us about digital writing” »

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7 social media mistakes

The 7 deadly sins of social media

Our guide to common social media mistakes and how your business can avoid them.

Social media can be a great tool for growing your professional presence and showing off your expertise to new audiences. It’s a key distribution channel for any content you create or curate – like blogs and articles.

But there are many traps you’ll need to avoid if you want to spread your influence effectively. Here are seven of the deadliest. Continue reading “The 7 deadly sins of social media” »

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email marketing, email newsletters, mistakes, tips,

The e-Newsletter mistakes businesses keep making

These 7 common mistakes make many business’s email newsletters less effective than they should be.

Most businesses know the value of a great eNewsletter, especially if they offer a skilled or complex product or service.

That’s because an eNewsletter helps show off your expertise. It can build trust and credibility. It can reach a different audience to social media. And it can keep you top of mind when it comes to making a purchasing decision.

But many businesses make such rudimentary mistakes with their eNewsletters that they’d almost be better off not sending one at all.

Here’s 7 of the most common mistakes we see. Continue reading “The e-Newsletter mistakes businesses keep making” »

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listicle, what is a listicle?

7 reasons to write a listicle

Ah, the listicle: it’s part blog, part article and the backbone of content marketing.

Serious businesses sometimes shy away from the simplicity of the listicle to showcase their content, dismissing them as the sole domain of the trashy online tabloid. But the simple fact is that the listicle lets you present even the most complex information in an interesting, engaging and inviting way – which is why news outlets as well regarded as The Guardian, the New York Times and even The Economist use the technique.

So if your business isn’t yet publishing listicles, here’s 7 reasons it should be: Continue reading “7 reasons to write a listicle” »

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content marketing, ROI, success, measuring

Why content marketing is like a Jane Austen novel

The most common question we’re asked is ‘how can I measure the success of my content marketing’? Our answer takes many by surprise.

How do you measure the success of content marketing? What return can you show me on my investment? How many new clients will each article bring through the door? When will I start seeing results?

I get asked these questions all the time and my answer often takes people by surprise.

I tell them that content marketing is like a romance from a Jane Austen novel. It’s a long old-fashioned courtship full of subtlety, passion, dedication and consistency.

Getting the result you want can take patience, time and effort. It’s an art. Continue reading “Why content marketing is like a Jane Austen novel” »

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content marketing, ROI, measuring, success

4 simple ways to measure content marketing

Measuring the success of your content marketing efforts may seem ambiguous but there are some metrics you should be watching and analysing.

The only metric that really matters for any form of marketing is whether it increases sales.

However, working out why and how more people are buying from you isn’t always that easy.

These days someone is likely to have read something you published, had someone recommend you, visited your website and then read a review about your products or services. It’s impossible to say which one tipped them over the edge and into the sale.

So how do you know if you’re content marketing efforts are working? Here are four simple things you should be looking at: Continue reading “4 simple ways to measure content marketing” »

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Copywriting, communications and content marketing