Is the Press Release Dead?

Why businesses can still get ahead by using press releases

  • A press release can help grow your business and profile, build credibility and awareness

  • Press releases should be an integral part of any business’s marketing strategy

In the era of social media where news breaks instantly and reporting has become crowdsourced, does the humble press release still have a place? Ralph Grayden and Emma Sorensen, directors of communications agency Antelope Media, believe that now, more than ever, the press release offers businesses a unique opportunity to get ahead. Continue reading “Is the Press Release Dead?” »

10 tips for perfect press releases

10 tips for perfect press releases

10 tips for perfect press releasesPress releases should be a key part of any business’s marketing strategy.

We often produce press releases to get quality exposure for our clients. Used effectively, press releases are a great tool for reaching out to the media and telling your company’s story, building a profile and growing your business. But you’ve only got one chance to get it right… Fail to get the editor’s attention and your story will never get the coverage it deserves.

Here are Antelope Media’s top 10 tips for pitch perfect press releases: Continue reading “10 tips for perfect press releases” »

How often should I blog

How often should you blog?

How often should I blogThe most common question people ask us about content marketing is how often they need to blog.

It usually goes something like this: “Do I really need to say something every single hour/day/week/fortnight/month? I just don’t think I’m that interesting.”*

The answer we give is that, like pretty much everything in life, there are no hard and fast rules when it comes to how frequently you should post.

Continue reading “How often should you blog?” »

Why so much content marketing is bad

Why so much content marketing is bad… (And five ways you can make yours better)

Why so much content marketing is badContent marketing is the hottest thing in marketing and advertising right now. In the past 12 months every marketer worth their salt has put together a content marketing strategy, selling it as a way to build trust and brand awareness, have meaningful conversations, [insert yet another marketing cliche here], and so on…

Putting all the fluff aside, there is a lot to be said for using content as a way of driving business.  Hey, we’re well aware this article is a form of content marketing and we wouldn’t have bothered posting it if we didn’t think it’d benefit Antelope Media. Besides, content marketing has always been a part of how we help our clients. Continue reading “Why so much content marketing is bad… (And five ways you can make yours better)” »

lessons in making social media work

Lessons in making social media work

lessons in making social media workNothing beats getting the inside word from one of the biggest players in world media.

The New York Times’ Social Media Desk has published a fabulous article about what worked and what didn’t in 2013. The title is great and on its own deserves a click: If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk.

Nice huh? It’s a case in point for why they’re so successful at what they’re doing out there in the Twitterverse.


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