Real estate copywriting

Australia’s leading real estate content marketing agency

Content marketing can bring so many benefits to savvy real estate professionals. After all, it gives you the chance to show off your expertise, build credibility and connect with potential clients without needing to sell.

Real estate content marketing requires two things to be successful. First is a comprehensive understanding of content marketing techniques, such as blogging, social media, eNewsletters and SEO – and how these can work together to drive traffic and build an audience that’s ready to buy.

But the second is more important still… And that’s an in-depth knowledge of the economics, dynamics and specifics that drive the real estate industry itself.

That’s why we’re the content marketers of choice for so many leading real estate brands.

How we’re different from other real estate content marketing agencies

We aren’t just writers. We’re subject matter experts. And that means we combine our creativity and our craft with a high dose of rigour.

In other words, you won’t get fluff or the same old hackneyed blog posts that do nothing but contribute to the noise of content marketing. You’ll get perfectly positioned strategy, ideas and words that lift your content marketing above your competitors’ and make you a trusted source on your property niche.

And that’s why we’re trusted by some of the biggest names in Australian property.

are our content partners to some of Australia's most prominent real estate agents and brands. The quality and speed of their work is second to none.

Josh CobbCEO, Stepps

Thanks, Antelope Media. You are brilliant at what you do.

Robyn AdairOperations Manager, Noel Jones, Blackburn | Mitcham | Warren

Just great and spot on brief, thanks so much. It’s so refreshing to work with you again 😉

Venessa PaechSenior Manager - Global Content & Social Strategy

How we can help your real estate business

Antelope Media’s team of real estate content marketers can help you in so many ways. Some of the content marketing things we do for leading real estate brands include:

Content idea generation

We're experts at coming up with new stories and angles that get eyeballs

Content marketing strategy

We can generate a plan that will take your content marketing further

Property blogging

Build trust and cultivate leads through quality articles and blogs

eNewsletters and digital marketing

Get found and boost enquiries with SEO- and customer-focused web copy that connects with your audience

Digital copy

Get the words that get results from a one-off email to a full digital campaign

Social media content

We'll give you the words that cut through the noise and get noticed

Our thinking

Real estate copywriting - a scene

Real estate copywriting: what every good agent needs to know.

| Articles, Real Estate | No Comments
If you're a real estate agent looking to engage a copywriter, here are six key things we think you should know.   1. There are different types of real estate…
content marketing, real estate, ROI

Can content marketing sell a home?

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Sometimes the return on investment from content marketing takes some explaining. Other times it’s plain for all to see. Here’s a look at how a single blog post we wrote…
real estate listing

How to write the perfect property listing

| Articles, Real Estate | No Comments
Learn to write the perfect property listing with Emma Sorensen
Emma Sorensen Antelope Media

Meet our Real Estate Content Director

Few property copywriters can match the breadth and depth of experience of Emma Sorensen. She’s personally written more than 100 articles for, has delivered successful content marketing strategies to property-centered tech businesses and has crafted copy for some of Australia’s leading real estate brands. And, if that’s not enough, she’s even served as managing editor for an online property website.

Emma’s philosophy is that people trust real estate businesses that produce well-written, accurate and useful content – not the same, over the top or verbose wording we’re used to seeing. It’s this rigorous but creative approach to writing that means she’s trusted by some of the biggest names in Australian property.

Contact Emma directly

Why Antelope Media?

There are so many reasons to choose Antelope Media over other content providers. Here are three of the key ones.

Expert writers

Specialist content requires specialist writers. We pride ourselves on making the complex seem simple.

Simple processes

We take the pain out of developing content through our tried and tested delivery process.

Read more

Proven results

We've helped so many leading organisations just like yours achieve better results through their content.

Product Name: Real estate content marketing | Sydney, Australia Product Brand: Antelope Media Product Description: Content marketing services for Australian real estate agents. We develop and create content for leading real estate brands.