Content marketing, copywriting, fiinancial services, Antelope Media, editing

Financial services content marketing

Most financial services organisations now use content marketing to build deeper engagement with current and potential clients and customers. But few do it well. That’s where Antelope Media can help.

In financial services, content marketing doesn’t simply mean understanding your customers or clients, but also your products or services.

Usually, marketing directors are faced with a dilemma: do they go with an agency that writes well and understands content marketing but doesn’t really get their products? Or do they fall back on internal people who understand the product but get caught up in the detail?

How Antelope Media is different to other financial services content marketing agencies.

Antelope Media combines technical knowledge of financial services with the writing skills and content marketing knowledge of the very best agencies. That means we know what we’re writing about. We know the nuances of your products and what matters to your customers or clients.

After all, our content marketers have worked in-house for financial services organisations such as NAB, Westpac and Macquarie Bank, as well as for leading ad agencies and publishers, such as Ogilvy, Publicis Mojo, Thomson Reuters and The Sydney Morning Herald.  In other words, we combine creativity with rigour, intuition with analysis and big ideas with attention to detail.

How our content marketers can help your financial services organisation

We’ve worked for some of Australia’s leading financial services organisations in so many ways, including:

  • Blog articles
  • Feature articles
  • White papers
  • Infographics
  • Native advertising
  • Content strategy
  • Content audits

Read about some of the other ways we help financial service organisations

What they’re saying about us

“Who wrote [that] article? It’s fantastic” – A very senior manager at one of Australia’s largest banks after reading some of our work.

“Thanks Ralph for your – and your team’s great work – it’s much appreciated,” Content manager at one of Australia’s most innovative banks.

“This is awesome… you’ve captured what we’re looking to achieve with our content marketing.” – Senior marketing manager at one of Australia’s big four banks.

Financial services organisations we’ve helped

We’ve helped so many banks, insurers, financial advisers, wealth managers and others get their message through. Some of the brands our financial services copywriters have worked for include:

  • Macquarie Bank
  • NAB
  • Commonwealth Bank
  • MLC
  • Aviva
  • ANZ Bank
  • Aviva
  • Westpac
  • St George
  • BankWest
  • ING
  • Godfrey Pembroke
  • Paypal
  • Sherpa Funds Technology
  • Many, many more

Get in touch today to find out how we can help your financial services organisation connect with customers and clients.

Read our latest thinking on financial services content marketing

Article: 6 things good content marketing must do

Article: Why content marketing is like a Jane Austen novel

Article: The greatest piece of content marketing ever

Article: 5 reasons content marketing doesn’t work

Our financial services content director

Ralph Grayden, content marketing, copywriting, Sydney, agency,

Ralph Grayden has written copy and devised content strategy for leading financial services organisations including Macquarie Bank, MLC, NAB, ANZ Bank, The Commonwealth Bank, BankWest, eftpos, Saxo Capital Markets, AMP and more. He’s also worked as a senior digital copywriter for some of Australia’s leading ad agencies, including Publicis Mojo, DDB and Ogilvy.

Our clients often say they love the fresh ideas and vision Ralph brings to their work. They also appreciate his ability to turn complex information and concepts into powerful, engaging ideas. Long before Antelope Media was born, Ralph started his working life as a starry-eyed lawyer at one of Australia’s top tier law firms.

Contact Ralph on +61 (2) 8091 3804 or today to find out how we can help your financial services organisation connect with customers and clients through content marketing copywriting, content strategy and communications.

Subscribe now to get the latest thinking on content marketing, content strategy, copywriting and communications from Antelope Media.


Copywriter Sydney, Content marketing agency, Australia