Ralph Grayden gives his view on lawyers and content marketing.

Ralph’s article, Why Lawyers Need to Rethink Advertising, has been published in the June 2014 issue of the newly relaunched Law Society of NSW Journal.

As he writes: “Standing out from the pack can be a tough ask for lawyers, which is why targeted and strategic content is a law firm’s best friend.”

Read the full article (click to enlarge):