content marketing, copy writing, real estate, property

Copywriting for real estate

Our real estate copywriters help bring the story of any property, development or real estate professional to life. We’ll help you connect with buyers or stakeholders emotionally as well as rationally.

Whether you’re a property developer, buyer’s advocate or real estate agent, developing a brochure, creating a website or putting together a detailed report, you’ll see how a good word is worth a thousand pictures when it comes to real estate.

Our team of property writers are comfortable with all types of real estate writing: from development brochures and property descriptions through to insightful and well-researched articles about property or lifestyle trends.

What makes Antelope Media different to other real estate writers?

A lot of writers promise the world but scratch the surface and you won’t find much other than property cliches, hackneyed phrases and the same old descriptions re-hashed time and time again. We’re different.

We pride ourselves on the breadth of our writing experience and our craft as writers, as much as we do on our in-depth real estate experience. That means you won’t get the same-old same-old from us. You’ll get words that stand out and instantly connect with the people whose interest you want to attract.  

That’s why we’re trusted by some of the biggest names in Australian property.

How our property writers can help your business

Antelope Media’s team of real estate copywriters can help your business by giving you the very best content for:

  • Property listings
  • Market updates and annual reports
  • Property or development campaigns
  • Your website, including SEO copy that makes sure you get found
  • Direct marketing and email marketing campaigns
  • Brochures and flyers
  • Real estate agent bios and profiles
  • Content, articles and blog posts that show off your knowledge and expertise
  • Social media
  • Pitch or tender documents
  • LinkedIn profiles.

We can also edit and proofread your documents to make sure they cut through and engage.

What they’re saying about us

That article is ‘awesome… It’s such a joy working with someone as capable and delightful as you.” –

“Just great and spot on brief, thanks so much. It’s so refreshing to work with you again ;-)” –

Thanks for the content pieces so far, they have all been very good.” – AgentSelect

“These articles are great…. The quality of work has been really good” – AgentSelect

Real estate and property businesses we’ve helped

We’ve helped so many real estate agents, developers and people connected to the property industry get their message through. Some of the brands our real estate copywriters have worked for include:

  • Savills
  • Landcom
  • Pillinger
  • AgentSelect
  • McGrath
  • Laing + Simmons
  • Rain and Horne
  • Campaigntrack
  • Many, many more

Read our thinking on real estate copywriting

Article:  How to write the perfect property listing

Article: Why real estate agents love content marketing

Article: Writing for real estate

Article: How to be a thought leader

Article: The 7 deadly sins of social media

Article: Why content marketing is like a Jane Austen novel

Our real estate content director

Emma Sorensen Antelope Media

Few property copywriters can match the breadth and depth of experience Emma Sorensen has. She’s written more than 100 articles for, has delivered successful content marketing strategies to property-centred tech businesses and has crafted copy for some of Australia’s leading real estate brands. And, if that’s not enough, she’s even served as managing editor for an online property website.

Emma’s philosophy is that people trust real estate businesses that produce well-written, accurate and useful content – not the same, over the top or verbose wording we’re used to seeing. It’s this rigorous but creative approach to writing that means she’s trusted by some of the biggest names in Australian property.

Contact Emma on +61 (2) 8091 3804 or at today to find out how we can help your real estate business win more work through content marketing, copywriting, content strategy and communications.

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Related services: Real estate content marketing, Copywriting for real estate advertising

Copywriter Sydney, Content marketing agency, Australia