
Do listicles still work in the age of AI? You bet they do. The listicle – part article, part numbered list – was once dismissed as a content formula for…
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Do listicles still work in the age of AI? You bet they do. The listicle – part article, part numbered list – was once dismissed as a content formula for…
“Can I get ChatGPT to write like me?” is probably the question that I get asked more than any other in my webinars. And the answer I give is yes…
Bad AI writing isn’t AI’s fault. It’s yours. Without a process, you get mush. With this process (Architect, Engineer, Carpenter, Inspector) you get speed and voice.
Want to crack the code to writing with ChatGPT? I’ve learned it and show you how you can use AI to become a better writer
Whether you’re writing a corporate document, a website, an advertisement or a novel, the writing process is always the same… So what’s this secret formula that will help you write…
Read our simple guide on how to write well for online. People often ask us what they should think about when writing for the web. And we tell them that…
Your annual report is a great marketing opportunity and should be a key part of your overall marketing strategy. It will soon be that time of year again. So don’t leave…
You’ve slaved away on the stories for your eNewsletter. But then your tech guys send out the email with a subject line like “November Newsletter”. So no one even opens it, let alone bothers to read the perfect stories you’ve crafted. What a wasted opportunity.
No matter what job you do these days we all need to be part-time marketers, because we all send emails. But what’s the point of sending an email if no one opens and reads it?
Whether it’s an invoice you’re sending to a customer, or an eNewsletter you’re sending to a huge mailing list, the same general rules apply when you’re trying to get people to open your emails. Here are our top tips.