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writing Archives - Content marketing consultant | Sydney, Australia | Antelope Media

How to get people to open your emails

How to get people to open your emails

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You’ve slaved away on the stories for your eNewsletter. But then your tech guys send out the email with a subject line like “November Newsletter”. So no one even opens it, let alone bothers to read the perfect stories you’ve crafted. What a wasted opportunity.

No matter what job you do these days we all need to be part-time marketers, because we all send emails. But what’s the point of sending an email if no one opens and reads it?

Whether it’s an invoice you’re sending to a customer, or an eNewsletter you’re sending to a huge mailing list, the same general rules apply when you’re trying to get people to open your emails. Here are our top tips.

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how to write, writing tips, business writing, professional

How do you learn to write? 6 tips to improve your writing

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“You learn to write by writing. It’s a truism, but what makes it a truism is that it’s true.” – William Zinsser, On Writing Well

The sad news is that there are no shortcuts to writing well. But we can let you in on a little secret: the best way to learn to write is to practice. You simply need to write.

While practice might be the cornerstone of learning to write well, there are some other simple ways you can improve your skills.

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