AI Training for Marketers & Marketing Teams

(Sydney, Melbourne & Remote)

WriteBetter.
WorkFaster.
Stay on Brand.

Live, private training that blends speed with creativity: workflows, prompts and guardrails tailored to marketing content.

AI Writing Training for Marketers & Marketing Teams

Our Workshops Help You Build Your own AI Writing Operating System – Live

Complete workflows with prompts & guardrails
Brand voice protection that actually works
90‑min to full‑day formats (Sydney, Melbourne or remote)

Our promise: If your team doesn’t show a measurable lift in 30 days we retrain for free.

Prefer to chat? Book a no-pressure call or email ralph@antelopemedia.com.au

74% of marketers now use AI at work

Almost one-third say they’re seeing no productivity gain at all…

AI can churn out campaigns, reports, even entire content calendars in seconds.
But without the right prompts, guardrails and workflows, it won’t save you time, it will waste it.

Worse still, it will make you sound like everyone else.

Generic headlines.
Campaigns that feel copy-pasted.
Content your audience has already read a hundred times before.

There’s a better way.

We help marketing teams master AI as a creative partner, not a just content factory.
And we do it in a way that let’s you keep your voice, amplify your ideas and protect your brand.

Stop using AI to sound like everyone else does.

Start using AI to create campaign that cut through.

Build Your Marketing Team’s AI Writing OS — Live

Turn ad-hoc content creation into a safe, scalable AI Writing Operating System for campaigns, content and reporting. Compare formats:

AI Training for Marketers: Formats & Inclusions
Workshop Format Price Outcome Takeaways
Write Better, Faster 90-minute live session $2,075 Immediate uplift in campaign drafting speed and quality without losing brand voice. AI Writing OS summary for marketing: core prompts, micro-workflows (hooks, outlines, rewrites) and voice guardrails. Includes a 10-minute follow-up check-in.
AI Writing Bootcamp Half-day interactive sprint $4,250 Structured content workflows that cut cycle time and stop “generic AI sludge.” Shared AI Writing OS for the team: channel-specific templates (ads, emails, LPs, blogs), review pathways, roles & responsibilities and a reuse library. Includes a 30-minute follow-up.
AI Accelerator Full-day intensive workshop $8,950 Firm-wide system to scale distinctive content fast — without sounding like everyone else. Complete AI Writing OS install: campaign ideation frameworks, prompt libraries, brand voice governance, approval gates and rollout plan. Includes a 60-minute follow-up.

Guarantee: If your team doesn’t show a measurable uplift within 30 days, we re-train at no cost.

All prices AUD ex-GST. Up to 15 participants. Larger groups or enterprise training? Get in touch. Sydney, Melbourne or remote.

👉 Jump to: Workshops · Process · FAQ · Contact

The Professional AI Writing System

Most AI training stops at prompts. Ours goes further, building a repeatable AI Writing Operating System that empowers your team to become an AI power user, not an AI content factory.

💡 Who’s it for? Marketing teams, brand & comms, growth, content and agencies – anyone who needs distinctive work at speed without diluting the brand.

🎯 What you’ll master. Campaign ideation that doesn’t sound generic. Channel-specific workflows (ads, emails, LPs, blogs and social). Voice guardrails to keep tone consistent across markets. Prompt systems that scale quality, not sameness.

⏱️ Who delivers it? Ralph Grayden: big-brand copywriter, strategist, ex-lawyer and AI writing pioneer. He’s trained thousands of professionals to use AI without losing creativity or credibility.

Three formats. One outcome.

A team that’s dangerously good at using AI: fast, on-brand and impossible to ignore.

Ready to go?

Book now or email ralph@antelopemedia.com.au.

What You’ll Learn in AI Writing Training

Live, private training for marketing teams: practical, AI model-agnostic and brand-safe. Most teams cut drafting time by 40–60% while improving distinctiveness.

🧠 Idea Ignition

  • Kill the blank page with rapid ideation (hooks, angles, concepts)
  • Turn briefs into on-brand outlines for ads, emails, LPs & blogs
  • Generate multiple creative routes without generic “AI voice”

🎯 Voice Guardrails

  • Lock in tone, structure and messaging pillars for every channel
  • Build a reusable prompt library tied to your brand voice
  • Keep campaigns distinctive across markets and teams

⚙️ Draft to Polish

  • Smarter cycles: concept → draft → refine → publish. Fast.
  • Channel playbooks for ads, email flows, social and landing pages
  • Edit, fact-check and optimise without losing voice

🛡️ Governance & Workflow

  • Built-in QA to avoid hallucinations and off-brand copy
  • Safe settings & data hygiene for assets and prompts
  • Approval flows that speed up, not slow down

🤝 Human vs AI Split

  • What to automate (variants, summaries), what stays human (core creative)
  • Clear rules for drafts, review layers and approvals

AI could now underpin up to 90% of your marketing team’s writing

If it isn’t already, you’re leaving speed (and distinctiveness) on the table.

This training is for marketing teams who create every day and need a smarter system. It’s built around real campaigns and assets, so it actually sticks. It’s for you if you’re:

  • Still hand-crafting first drafts while AI tools sit idle
  • Spending more time fixing AI copy than writing from scratch
  • Shipping campaigns that sound like everyone else (generic headlines, samey emails)
  • Fighting bottlenecks — too many versions, slow approvals, no reusable playbooks

In short, this isn’t for dabblers or “let’s try ChatGPT.”

It’s for teams who want speed, quality and control without blending into the noise.

Read more about our philosophy on when AI should write.

How our AI Writing Training for Marketing Teams works

1) You choose the format

From a focused 90-minute upgrade to a full-day transformation, you pick the depth your team needs.

2) We tailor it to your marketing

You complete a short intake form. We shape our examples to your channels, markets and skill levels, using your actual briefs and assets.

3) We build your system live

This is hands-on. We co-build your AI Writing Operating System – prompts, voice guardrails and workflows –  and apply them to campaigns (ads, emails, LPs, social).

4) Your team levels up

You leave with faster, sharper, distinctive workflows, plus templates and live-tested prompts your team keeps and reuses.

Marketing Teams We’ve Helped

We’ve delivered AI and writing workshops, seminars and webinars for marketing and comms teams across industries and timezones, including:

Russell Investments · UNSW Sydney · Monash University · College of Law · Law Society of NSW

Here’s what people say about our training:

“Thanks for a fantastic presentation. The team’s feedback has been exceptionally positive – practical, structured, and immediately useful. It has removed the mystery, and they feel empowered.”
— Andrew Murdoch, Managing Director, Dovetail

Want to know if this will work for your marketing team? Get in touch for results and feedback.

Our AI Training Workshops for Marketers

Live, private AI Training for Marketers & Marketing Teams: practical, brand-safe and built around the campaigns and assets you ship every day.

💥 Write Better, Faster

$2,075 · 90 minutes

An AI writing upgrade for marketing teams who need speed and distinctiveness.

  • You bring: slow first drafts, too many versions, generic AI outputs.
  • We deliver: live prompting and refinement workflows for ads, emails, landing pages and social.
  • You test it live: hooks, headlines, sequences and sections rebuilt in real time.
  • You leave: an AI Writing OS summary (core prompts, micro-workflows and voice guardrails).

Perfect for: teams wanting immediate uplift in campaign drafting.

🛠️ AI Writing Bootcamp

$4,250 · Half-day

A structured half-day upgrade for speed, consistency and on-brand quality.

  • You bring: bottlenecks, slow approvals, sameness across channels.
  • We deliver: a framework to draft faster with a distinctive brand voice across markets.
  • Practice the moves: prompt clinics, review cycles and channel playbooks built into workflows.
  • You leave: a shared AI Writing OS (templates, workflows, roles & approvals) your team can reuse.

Perfect for: teams that need a repeatable system from brief to shipped.

🚀 AI Accelerator

$8,950 · Full-day

A bespoke AI writing system for your brand, built live with governance baked in.

  • You bring: multiple channels, markets and aggressive calendars.
  • We deliver: a brand-wide AI Writing OS with prompt libraries, voice guardrails and a rollout plan.
  • Upgrade live: co-built workflows, campaign playbooks and approval gates in session.
  • You leave: measurable uplift in speed and engagement — without sounding like everyone else.

Perfect for: brands and agencies that want to scale distinctive content fast.

Prices in AUD, ex-GST. Up to 15 participants. Larger groups or enterprise training? Get in touch. Sydney, Melbourne or remote.

Find out if it's right for your marketing team

Sydney, Melbourne & Remote

We run private, in‑person sessions in Sydney and Melbourne, plus remote workshops for teams across Australia.

Who delivers your AI Writing Training for Marketers?

All our AI sessions are delivered by Ralph Grayden, co-founder of Antelope Media.

Ralph delivered his first session on writing with AI back in March 2023. Since then, he has trained over 2,000 professionals around the world to write with AI without sounding like robots.

In 20+ years as a strategist and copywriter, Ralph has worked for leading agencies, brands including Microsoft, Macquarie, every one of the Big Four banks and top-tier law firms. He has written everything from creative advertising copy to feature articles and from founder decks to financial services white papers.

When Ralph delivers an AI Workshop, you don’t just learn theory. You use the system he’s iterated, refined and uses every day. It’s one that’s already been battle-tested with real teams, real deadlines and real results.

If your team writes, our AI Workshops are guaranteed to cut writing time while improving quality.

Frequently Asked Questions About AI Writing Training for Marketers

How much does AI writing training for marketing teams cost?

Our AI writing training starts at $2,075+GST for a 90-minute "Write Better, Faster" workshop (up to 15 people), and ranges to $8,950+ for our comprehensive AI Accelerator program that builds a complete AI Writing Operating System for your team. Enterprise and multi-market programs are custom-priced. Investment depends on team size, customization level, and whether you need ongoing support. Most marketing teams see substantial ROI within the first quarter through faster content production and reduced freelancer costs.

What will our marketing team actually learn in AI writing training?

Your marketers learn to build a complete AI Writing Operating System: reusable prompt libraries for every channel (ads, emails, landing pages, blogs and social), brand voice guardrails that maintain consistency, approval workflows for governance, and channel-specific templates mapped to your real campaigns. This isn't theory - we build it live during the session using your actual assets, so your team leaves with a working system they can use immediately.

How long does it take to train a marketing team on AI writing tools?

Our core training takes 3.5 hours to one full day, depending on the program. The "Write Better, Faster" workshop is a 1.5-hour intensive introduction. The full-day "AI Writing OS Workshop" builds your complete system in 3.5 hours. The "AI Accelerator" is a one-day immersive that includes strategy, implementation and rollout planning. Most teams are productively using AI for daily marketing tasks within 48 hours of completing training.

Can AI writing tools maintain our brand voice and tone?

Yes - when properly trained. That's exactly what we focus on. We build custom brand voice guardrails by analysing your existing content, codifying your tone principles and creating prompt frameworks that enforce consistency. Your team learns to embed brand voice rules, create voice validators, and set up approval checkpoints. The result is AI-generated content that sounds authentically like your brand, not generic ChatGPT output.

Is AI writing training suitable for B2B and B2C marketing teams?

Absolutely. It works for B2B SaaS teams, ecommerce brands, financial services marketers, healthcare communicators, agencies and non-profits. The training adapts to your industry, audience sophistication, compliance requirements and channel mix. B2B teams often focus on thought leadership, case studies, and sales enablement, while B2C teams prioritise ads, social, and email flows. We customise everything to your reality.

Do marketers need technical skills or AI experience to learn this?

No technical or AI experience required. If your marketers can use Google Docs and understand your brand, they can learn this. We meet teams where they are - whether they've never touched ChatGPT or they're experimenting all the time. The training is designed for marketers, not engineers. We focus on practical workflows, not code or technical complexity.

What AI writing platforms and tools does the training cover?

The training is platform-agnostic - it works with ChatGPT, Claude, Google Gemini, Microsoft Copilot, Jasper or any other AI writing tool, including proprietary or internal platforms. We teach the underlying principles of effective prompting, workflow design, and quality control that transfer across any AI system. The focus is on building a durable operating system, not just teaching one tool that might be obsolete next year.

What results do marketing teams see after AI writing training?

Typical results within 30-90 days include: faster content production, reduction in freelancer and agency costs, 2-3x increase in content output without adding headcount, and measurably more consistent brand voice across channels. Teams also report higher job satisfaction because marketers spend less time on repetitive writing and more time on strategy and creative thinking.

How is this different from online ChatGPT courses or YouTube tutorials?

Generic AI courses teach prompting basics in a vacuum. We build a customised AI Writing Operating System mapped to your brand, campaigns, workflows and team structure. You don't get generic prompts - you get a prompt library for your specific channels, voice guidelines extracted from your content, governance frameworks that fit your approval process, and a rollout plan. It's the difference between watching cooking videos and having a chef come to your kitchen to build recipes with your ingredients.

Do you offer AI writing training for agencies and multi-market teams?

Yes. We regularly train agencies managing multiple clients, global brands operating across regions and languages and enterprise marketing organisations with distributed teams. We can scale training across offices, adapt for different markets, and create shared frameworks that work across diverse use cases. Contact us to discuss custom enterprise or agency programs.

How quickly can our team start using AI after the training?

Immediately. Every session includes a PDF toolkit with ready-to-use prompts, templates, and frameworks. By the end of training, your team has a working AI Writing OS they can deploy the next business day. We build it live during the workshop using your real content and campaigns, so there's no translation period - you leave with a system that's already tested on your use cases.

What if our team doesn't see results from the AI writing training?

If your team doesn't show measurable improvement in content speed, quality, or output within 30 days, we'll audit what's happening and re-train your team at no additional cost. That's our guarantee. We're invested in your success, not just delivering a workshop.

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Get in touch to find out if our AI Training is right for you

Tell us a little about what you’re after and we’ll let you know how we can help (and which training we recommend.)










Prefer email ralph@antelopemedia.com.au