Looking for a copywriting agency that actually understands what triggers action?
Copywriting agency, Sydney — strategic copywriting that makes people act
Copywriting agency, Sydney — strategic copywriting that makes people act
Premium copywriting based on how people really decide
Prefer to speak now?
Call us on +61 2 8091 3804 or email ralph@antelopemedia.com.au
Confused customers never buy.
We make your value crystal clear.
Most offers don’t fail because they’re bad. They fail because they’re hard to follow.
Buried UVPs, technical specs instead of benefits or muddled next steps.
The average person makes 35,000 decisions a day. They’re mentally maxed out.
So if your message isn’t instantly clear, you get ignored.
Our Sydney-based copywriting team gets you noticed.
We cut through the clutter,
Sharpen your message, and
Build the psychological triggers,
That make customers say yes.
👉 Jump to: How it works · Pricing · FAQ · Contact
A strategic copywriting agency where story meets science
Antelope Media’s Content Lab combines behavioural psychology with 20+ years of messaging expertise.
💡 Who it’s for: Brands that don’t just want pretty words – they want premium copy that gets results.
🎯 What you get: Strategic messaging backed by conversion psychology.
⏱️ Who delivers it: Senior strategists and copywriters who understand (and teach) consumer behaviour.
Based in Sydney, we work with clients across Australia and beyond.
No outsourcing. No juniors. Just strategy, ideas and words that work.
📞Ready to begin?
Book your free 15-min call or email ralph@antelopemedia.com.au.
The copywriters trusted by some of Australia’s biggest names
We’ve delivered results for some of the most respected brands in Australia and overseas. Here are just a few of them.
What they say about our work
Our clients don’t just see results, they talk about them.
“Best money I’ve spent in 10 years (seriously).” – Law-firm founder
“Who wrote that article? It’s fanastic.” – A very senior manager at Australia’s leading investment bank.
Curious what this looks like in action? Get in touch for project examples and the results they delivered.
Is Antelope Media’s Content Lab right for you?
Our Sydney copywriting services are built for organisations who need strategic copy that clarifies, compels and converts.
We’re often called on to help:
- Marketing teams & agencies who need psychology-backed content that supports real strategy
- Business owners & founders with serious growth goals who want to articulate complex thinking in a way that connects
- Established brands, CX and product teams who need senior writers and strategists who think deeply about their craft.
In short, our copywriting isn’t for businesses testing the waters.
It’s for people who need strategy, ideas and words that actually work.
Our Content Lab copywriting process
1. Strategy call
You book a free 15-minute call. We interrogate you about your offer, your audience and you goals. What are you really selling? Who’s it for? What needs to happen next?
We come back with a short, sharp proposal covering scope, price and timing.
2. Message Map
Once engaged, we run a fast diagnostic: What does your audience actually think? Where is your message getting lost? What needs to shift?
You get a one-page Message Map covering pain points, value cues and core messages we’ll build into the copy.
3. First draft
We use the Message Map to develop, write, test and refine your copy until every word works.
Then we present it so you understand exactly why we’ve chosen the words, structure and tone. Most drafts are ready within a week.
4. Review & optimisation
You review the draft. If anything feels off, you tell us. We answer any questions, offer suggestions and make smart edits – usually withn 48 hours.
If something still needs sharpening, we go again.
Confidential by default; we’re happy to sign an NDA on request. All messaging/design outputs are yours on payment.
Current availability
Two project slots available for late August 2025 start
Want to secure your spot? Book your project
Copywriting agency: Pricing
Strategic copy. Real outcomes.
Our copy changes minds, sharpens positioning and drives action – fast.
We don’t write words just to help you sound good, we engineer our copy to clarify, convert and close.
Most projects start from $3,000 and scale with project size, complexity and urgency. Here’s what that typically looks like.
- Landing page copy: From $3,000
- Website refresh (5 pages): From $3,000–$5,000
- Full messaging overhaul: $6,500–$12,000+
All work is delivered by senior strategists and writers: no juniors, no handballing. Just sharp words that deliver real commercial impact.
Book Your Free 15‑min Strategy Call
Prefer email? ralph@antelopemedia.com.au
All prices ex-GST for Australian clients.
The team behind our copywriting agency
We’re Antelope Media, senior strategists and copywriters trusted by brands from Microsoft to Macquarie.
Our work blends creative clarity, analytical rigour and a deep understanding of what actually drives behaviour.
One of our directors, Emma Sorensen, teaches strategy and narrative at postgraduate level. The other, Ralph Grayden, is a former commercial lawyer turned senior copywriter who brings legal precision to creative strategy and message design.
Together, we built Antelope Media’s Content Lab for today’s reality: AI can churn out content fast and cheap. But the copy that really matters – that kind that shifts beliefs, removes friction and triggers action – still needs human insight, judgement, intuition and expertise.
That’s why our words are always crafted by senior strategists with 20+ years of experience, not by juniors with AI prompts.
Learn more about our approach to content in the age of AI.
Our ways we help
Whether you need rapid brand clarity or to level up your team’s content capability, these are our two most in-demand offers.
🚀 Done-in-a-Day Brand Sprint
A one-day messaging and design overhaul for businesses, founders, teams and consultants who need positioning clarity overnight. We nail your brand story in 24 hours. Guaranteed.
🧠 AI Writing Workshops
Everyone is using AI, but virtually no one is doing it well. Our custom training helps you build an AI writing system that protects your voice, including guardrails, prompts and risk checks.
Inside the Content Lab
We don’t just write copy or come up with ideas, we think long and hard about what makes them work. Here’s where we unpack it.
AI is brilliant at filling patterns, but it fails when judgement, risk or brand voice are on the line. That's why you need the Critical Content framework.
The only SEO that still matters is the kind powered by voice, authority and original thinking.
FAQ
Sydney Copywriting Agency — What you need to know
We’re the Sydney copywriter team brands use when outcomes matters most. Strategic website copywriting, landing pages, message architecture (Message Map) and B2B thought leadership via Content Lab.
Do you only work in Sydney?
No. While our copywriting agency is Sydney-based we work across Australia and beyond. Local meetings are easy; remote projects run just as smoothly via Zoom, Microsoft Team or whatever video software you're most comfortable with.
What do you actually deliver?
Strategic website copy, landing pages, message architecture (a one-page Message Map), email sequences and B2B copywriting. For research-heavy content and executive ghostwriting, check out Content Lab.
How is your copy psychology-backed?
We use proven decision triggers, such as clarity, contrast, social proof, loss aversion and next-step specificity, and we structure pages so the right cue hits at the right time. No gimmicks - just behaviourally sound sequencing.
What is a Message Map?
A one-page blueprint of pains, value cues, UVPs and next steps. We write from this, so the copy is clear and consistent across pages and channels.
Are we a fit?
Yes, if outcomes matter and you’re comfortable with projects from $3,500 ex-GST we could well be. We're probably not a fit if you want low-cost bulk content or unlimited revisions for the sake of it.
How fast can you move?
Standard pages: 3–7 days. Urgent? Done in a Day delivers core messaging and priority pages in just24 hours.
Do you do SEO copywriting?
Yes, but only SEO copywriting that reads like humans, not machines. We handle intent mapping, on-page structure, internal links and meta titles/descriptions.
Will you write to our wireframes or help with IA?
Both. We can write to your wireframes or shape the information architecture so language and layout work together.
Who actually writes the copy?
Senior strategists and copywriters only. No juniors. No outsourcing.
What happens on the free 15-minute strategy call?
We get you clear, fast:
- Your core offer and audience
- What’s blocking conversions now
- What copy you need (website, landing, campaign, report)
- Timeline, budget and stakeholders
What’s your process?
Brief → Strategy call → Message Map → Draft → 1–2 light edits → final copy ready for your CMS. We coordinate with your designer/dev. See our Content Lab Process above.
What does it cost?
Typical ranges: landing page $3,500–$5,500 ex-GST, small website refresh $6,500–$12,000 ex-GST. Done in a Day from $4,395 + GST.
Do you handle long-form and ghostwriting?
Yes. Content Lab offers B2B articles, reports and executive ghostwriting (confidential and bylined to you).
Do you work with agencies and in-house teams?
Often. Many in-house teams and copywriting agency Sydney partners bring us in when they need senior firepower.
Terms (quick view)
- Payment: 50% non-refundable deposit to book. 30% on first draft (delivered). 20% on final approval (signed off or 7 days after final draft, whichever comes first).
- Rescheduling: Fine with 5 business days’ notice. New date must be within 60 days.
- Scope & changes: Includes two refinement rounds. New pages or strategy changes are quoted separately.
- Timelines:We ask for client feedback within 5 business days to keep timelines. But we know that's not always possible. Delays may shift delivery dates.
- GST (AU): All prices are ex-GST; Australian clients add 10% GST.
- Enterprise PO: We accept POs. For sprints, fees are due 5 business days prior to start.
Updated 5 August 2025 • By Ralph Grayden, Principal, Antelope Media
Still unsure?
Book a no-pressure call or email ralph@antelopemedia.com.au
If it’s not a fit, we’ll tell you.
Do we really make 35,000 decisions a day?*
Yep – and that’s leading to decision fatigue. People experiencing tis condition make poor trade-offs, prefer a passive role in decision-making and frequently make seemingly impulsive or irrational choices (See the Journal of Health Psychology)
Book Your Free 15‑minute Strategy Call
Use the form below to tell us a bit about your project and we'll be in touch about your call. (Let us know in the comment section if you prefer email.)
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Prefer to get in touch directly?
Call us on +61 2 8091 3804
or email ralph@antelopemedia.com.au