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Case studies
What the work looked like, what it had to achieve and what happened. Filter by the sector you work in or the kind of help you need.
One place for government procurement, built around multiple audience needs
Consolidated procurement information from across government into one platform, structured by procurement stage, with the answer most users need in the first fifth of every page.
GOVERNMENT Revenue NSWPlain-language content for an anxious audience
A content pyramid that puts what you need to know first, for readers who are often anxious and potentially hostile. Key parts of our content strategy became the standard across subsequent NSW Government sites.
LEGAL Bartier PerryA full website rebuild for a 35-partner firm
Every page of a mid-tier Sydney law firm’s new site, with a unified firm voice that still let individual partners sound like themselves. Featured in the Law Society Journal.
LEGAL Law Society of NSWCareerHub: a reason for members to keep engaging
Conceived and led the content strategy for a member-facing platform built around career growth at every stage, giving the Society a reason to engage members beyond renewal.
LEGAL Lindsay Taylor LawyersMessaging for a specialist government and planning firm
Positioning that lets a technically expert firm speak directly to government clients, developers and the lawyers it wants to hire.
LEGAL GA Legal and Focus FundingLaunching a law firm and its litigation funder together
Full messaging and launch content for a new-model Perth commercial firm and the funder it owned, built around one shared idea.
EDUCATION Monash Law SchoolMessaging across Monash Law’s flagship initiatives
Messaging and content strategy for Eleos Justice, the Australian Centre for Justice Innovation and the Master of Laws programme.
FINANCIAL SERVICES Resource SuperSuper fund messaging that recognises members' sacrifices
After a content audit, we built messaging and site content that speak to mining and resources workers directly while staying inside a heavily regulated sector’s rules.
FINANCIAL SERVICES Macquarie30 Days to Financial Wellness
A guided, plain-language 30-day program for retail banking customers that introduces Macquarie's products and turns financial complexity into one actionable step a day.
FINANCIAL SERVICES Russell InvestmentsRetirement Pathway: from anxiety to a plan in five steps
A five-step guided web journey and triggered email program for members over 50, designed to reduce cognitive load inside disclosure requirements.
PROPERTY Colliers InternationalResi Wrap: one market story, reused everywhere
Turned disparate agent insights and market data into a single narrative about Sydney’s demographic and residential shifts, sectioned so it could be republished across multiple platforms.
LEGAL Law Society of NSW, College of Law and othersAI and writing training for more than 2,000 professionals
CPD-eligible workshops on AI writing and persuasive legal writing, delivered since 2023 to lawyers across Australia.
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