Business writing training for teams
whose words carry weight

BigImpact Writing is Antelope Media’s persuasive writing program for professionals.
It’s a repeatable structure for the emails, reports, proposals and advice your people send every day, grounded in how busy, sceptical readers actually read.
Delivered in-house across Sydney, Melbourne and nationally or remotely anywhere.

Writing Training for Teams

Featured in CPA Australia’s INTHEBLACK · Speaker, Smokeball Spark 2026, College of Law, Law Societies of NSW, Tasmania and ACT and Leo Cussen Centre for Law · 2,000+ professionals trained across legal, financial services, higher education and government.

Our promise: If your team doesn’t show a measurable lift in 30 days we retrain for free.

Prefer to chat? Book a no-pressure call or email ralph@antelopemedia.com.au

Most professionals write for a living.
Almost none were ever taught how.

Law schools teach law. Business schools teach business. Then careers get decided by emails, reports and proposals nobody ever showed anyone how to write, while documents get skimmed, misread or ignored, then explained again in a meeting that should never have been needed.

Antelope Media’s Big impact writing seminars offer a better way.

Our practical seminars and workshops help professionals turn complex thinking into writing that’s clear, persuasive and easy to act on: the kind of writing that earns attention, builds confidence and gets decisions made.

They do this by teaching you the same writing techniques writing greats used – Ernest Hemingway, George Orwell, Winston Churchill, David Ogilvy and Katherine Mansfield – and showing you how to apply them to your own work.

Build Your team’s business writing training

Turn ad-hoc writing into a repeatable standard your whole team can use. Compare formats:

Business writing workshops: Formats & Inclusions
Workshop Format Price Outcome Takeaways
Big Impact Writing for Business 90-minute live session $2,075 An immediate uplift in your team's writing quality. Connect with your audience and make sure your writing gets read. Express complex information simply and powerfully.
Big Impact Business Writing Bootcamp Half-day interactive sprint $4,250 A writing system based on your own documents every team member can employ Channel- and document-specific samples (e.g. emails, reports, articles and memos), techniques for reviewing and editing your own writing. Includes a 30-minute follow-up.
Big Impact Writing Accelerator Full-day intensive workshop $8,375 Develop a tailored writing approach specific to your team - in real time. Complete writing overhaul, including idea generation, templates and writing frameworks, brand voice governance and approval gates - all based on your real documents. Includes a 60-minute follow-up.

Guarantee: If your team doesn’t show a measurable uplift in its writing standard within 30 days, we re-train at no cost.

All prices AUD ex-GST. Up to 15 participants. Larger groups or enterprise training? Get in touch. Sydney, Melbourne or remote.

👉 Jump to: Workshops · Process · FAQ · Contact

A professional business writing system based on the greats

Our business writing training teaches the techniques working novelists, journalists, speechwriters and advertising copywriters actually use, translated into tools your team can apply to emails, reports, pitches and other business communicatoins.

💡 Who’s it for? Professionals, lawyers, consultants, executives and anyone whose writing carries weight. In short, it’s for people who want their business writing to persuade and inform.

🎯 What you’ll master. You’ll learn the same plain language techniques Orwell and Hemingway used, as well as the persuasion craft employed by copywriters like David Ogilvy and statesmen including Winston Churchill. Applied directly to your emails, reports, advice and proposals.

⏱️ Who delivers it? Ralph Grayden: former commercial lawyer, senior agency copywriter, and author of Smarter, Better, Faster. He’s trained thousands of professionals since 2012 and teaches writing the way the greats actually wrote it, not the way training manuals pretend they did.

Three formats. One outcome.

A team that writes clearly, persuasively and unmistakably better.

Ready to go?

Book now or email ralph@antelopemedia.com.au.

What you’ll learn in our business writing training

Big Impact Writing gives you practical, effective writing techniques you can use right away.

🧠 Reader-first structure

  • Connect with your audience immediately
  • Make sure your writing gets read and acted on

🎯 Writing that’s understood

  • Clear, effective prose your readers can decipher
  • The trust that comes from being understood

⚙️ Emails that get answered

  • Headlines and first sentences that command attention
  • Communications where relevance is immediately obvious

🛡️ A framework for accuracy

  • Editing and proofreading that keeps documents professional
  • A noticeable lift across the team, not just one draft

🤝 Reports and papers that get read

  • Executive summaries that actually summarise
  • Structure that survives busy readers

In the AI age good business writing matters more than ever 

Everyone can generate words now but almost nobody can write something that actually persuades. And readers can tell the difference, even when they can’t say why.

Our business writing training gives you a proper process for making sure your work always stands out. It’s built around your real documents, not theory, so it actually sticks. It’s for you if you’re:

  • Writing the same email three times because the first two weren’t good enough
  • Getting “can you simplify this?” back on writing you thought was already clear
  • Sending proposals and reports that answer the brief but don’t persuade

In short, this isn’t a grammar refresher.

It’s for people who want their writing to change minds, using the same writing techniques as the greats.

How our business writing training works

1) You choose the format

From a focused 90-minute upgrade to a full-day transformation, you pick the depth your team needs.

2) We tailor it to your marketing

You complete a short intake form. We shape our examples to your channels, markets and skill levels, using your actual briefs and assets.

3) We work on your writing live

This is hands-on. We co-build your writing system and apply it to real life documents (half-day and full-day formats only).

4) Your team’s writing levels up

You leave with sharper writing instincts, a repeatable structure for writing any document and specific writing techniques you can use straight away.

Organisations we’ve helped

We’ve delivered writing workshops, seminars and webinars for marketing and comms teams across industries and timezones, including:

Russell Investments · UNSW Sydney · Monash University · College of Law · Law Society of NSW · NSW Government · Australian Government Solicitor · Sydney University · Bartier Perry Lawyers · Coleman Greig Lawyers 

Here’s what people say about our training:

“Thanks for a fantastic presentation. The team’s feedback has been exceptionally positive – practical, structured, and immediately useful. It has removed the mystery, and they feel empowered.”
— Andrew Murdoch, Managing Director, Dovetail

Here’s what people say about our training:

“Thank you for today’s session! Have had great feedback from the team already 😊 looking forward to the next one.”
— Gemma Eagle, Catalina Consultants

Here’s what people say about our training:

“Thank you again for delivering the course to the team. It was very well received and contained some fantastic tips.”
— Senior Leader, NSW Government agency

Want to know if this will work for your marketing team?

Get in touch for results and feedback.

Our business writing workshops for teams

Live, private Big Impact Writing: practical, technique-led training built around the emails, reports and proposals your team writes every day — using methods from the greats, not a template.

✍️ Write Better, Faster

$2,075 · 90 minutes

A practical writing upgrade for busy professionals.

  • You bring: emails that get skimmed, reports that bury the point, drafts that take too long.
  • We deliver: Orwell's clarity and Hemingway's iceberg theory - live and directly applicable to your own writing.
  • You see the techniques demonstrated: rewriting real openings, re-structuring work and answering your questions.
  • You leave: a one-page technique summary you'll actually reach for.

Perfect for: teams wanting immediate uplift in everyday writing.

📚 Big Impact Bootcamp

$4,250 · Half-day

A structured half-day in the techniques that make writing persuasive.

  • You bring: inconsistent quality, writing that might be correct but never quite cuts through.
  • We deliver: Ogilvy's persuasion craft and Churchill's structure, applied to your documents.
  • Practise the moves: editing clinics and structure drills on real team drafts.
  • You leave: a shared writing standard your team can hold each other to.

Perfect for: teams that want a consistent standard, not just one good writer.

🏆 Writing Accelerator

$8,375 · Full-day

A deep, full-day program building your team's complete writing standard.

  • You bring: high-stakes writing: pitches, advices, reports, emails that need to be professional and consistently persuade.
  • We deliver: the full toolkit, from the greats to your own house style, built into a reusable standard.
  • Work live: your team's actual documents, edited and rebuilt in session.
  • You leave: writing that's unmistakably sharper - and a standard to sustain it.

Perfect for: teams and firms that want writing to be a genuine advantage.

Prices in AUD, ex-GST. Up to 15 participants. Larger groups or enterprise training? Get in touch. Sydney, Melbourne or remote.

Find out if it's right for your team

Sydney, Melbourne & Remote

We run private, in‑person sessions in Sydney and Melbourne, plus remote workshops for teams across Australia.

Who delivers your business writing workshops?

All our writing seminars are delivered by Ralph Grayden, co-founder of Antelope Media.

Ralph delivered his first session on how to write back in 2011. Since then, he has trained thousands of professionals around the world to write more clearly and persuasively.

In 20+ years as a strategist and copywriter, Ralph has worked for leading agencies, brands including Microsoft, Macquarie, every one of the Big Four banks and top-tier law firms. He has written everything from creative advertising copy to feature articles and from books and scripts to white papers.

When Ralph delivers a business writing class, you don’t just learn theory. You learn the same writing process he and other professional writers use every day – refined for the work you actually do.

If your team writes, our business writing workshops are guaranteed to save time while improving quality.

Frequently Asked Questions About Business Writing Training

How much does Big Impact Writing cost?

Training starts at $2,075+GST for a 90-minute "Write Better, Faster" masterclass (up to 15 people), through to $4,250+GST for our half-day Bootcamp, and $8,375+GST for our full-day Writing Accelerator, which builds a complete writing standard for your team. Enterprise and multi-office programs are custom-priced.

What will our team actually learn?

The techniques working novelists, journalists and admen use, including Orwell's clarity, Hemingway's iceberg theory, Ogilvy's persuasion craft, Churchill's structure — all translated into tools for your emails, reports, advice and proposals. This isn't theory: we work on your team's real writing during the session, so people leave able to use it immediately.

How long does the training take?

Sessions run from 90 minutes to a full day, depending on the program. Write Better, Faster is a 90-minute intensive introduction. The Bootcamp builds a shared standard in half a day. The Writing Accelerator is a full-day program covering the complete toolkit, applied to your team's actual documents.

Will this help writing sound consistent across our whole team, not just one good writer?

Yes, that's the point of the Bootcamp and Accelerator formats specifically. We build a shared standard everyone in the room can hold each other to, rather than leaving good writing dependent on one or two naturally strong writers.

Is this suitable for lawyers, consultants and other professionals - not just marketers?

Yes, the techniques apply to any high-stakes writing. We tailor examples to your industry, audience and the documents you actually produce. We also run a legal edition covering persuasive drafting specifically.

Do people need to be strong writers already, or have any special background?

No. If your team can write an email, they're ready. We meet people at their level, whether they're confident writers wanting to sharpen their craft or people who find writing genuinely stressful. The training is built for professionals, not English graduates.

How is this different from your AI writing training?

Big Impact Writing builds the underlying skill, such as structure, clarity and persuasion. Our AI Writing Workshops build the system for scaling that skill safely with AI. Teams that only do the second tend to automate their existing weaknesses; many organisations run both.

How is this different from a generic business writing course?

Most business writing training teaches structure and grammar in the abstract. We teach the actual techniques history's best writers used — and apply them directly to your team's own documents in the room, not generic examples. It's the difference between a style guide and a masterclass.

Do you run this for larger teams, multiple offices or firm-wide rollouts?

Yes. We regularly run private sessions for larger organisations across multiple offices, in person or remotely. Contact us to scope a custom format.

Do you hold writing classes in person or remotely?

Both. In person across Sydney, Melbourne and nationally, or remotely for distributed teams - same materials, same work on your real documents either way.

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Get in touch to find out if our business writing training is right for you

Tell us a little about what you’re after and we’ll let you know how we can help (and which training we recommend.)










Prefer email ralph@antelopemedia.com.au