Everyone wants to know how to improve AI writing. But the irony is that AI doesn't write badly anymore - if anything, AI writing tools like ChatGPT, Claude and CoPilot...
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Do listicles still work in the age of AI? You bet they do. The listicle – part article, part numbered list – was once dismissed as a content formula for…
Do you really need a content marketing agency or would a consultancy be the smarter choice? Here’s how to tell which model fits best.
AI content marketing looks very different from content marketing of a decade a go. If you're playing by the same rules, you're already losing. AI has made it free and...
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AI is brilliant at filling patterns, but it fails when judgement, risk or brand voice are on the line. That’s why you need the Critical Content framework.
The only SEO that still matters is the kind powered by voice, authority and original thinking.
Bad AI writing isn’t AI’s fault. It’s yours. Without a process, you get mush. With this process (Architect, Engineer, Carpenter, Inspector) you get speed and voice.
Want to write better in 2025? The best guides to writing haven’t disappeared, but they’ve taken on new relevance in an AI-saturated world.
Want to crack the code to writing with ChatGPT? I’ve learned it and show you how you can use AI to become a better writer