Looking for a Sydney content marketing agency? We understand what triggers action.
Copntent Marketing Agency, Sydney, Australia — Strategic content that makes people act
Copntent Marketing Agency, Sydney, Australia — Strategic content that makes people act
Premium content marketing for the AI Age
Prefer to speak now?
Call us on +61 2 8091 3804 or email ralph@antelopemedia.com.au
Most content marketing is wasted effort.
We make sure yours delivers results.
Most content marketing never drives meaningful business outcomes. In fact, the Content Marketing Institute itself noted that just 22% of marketers rated their own content marketing efforts a success.
Now, thanks to AI, it’s getting harder than ever before.
That’s because, instead of using AI to think better, most brands are simply using it to publish more.
More posts, more emails and more articles that sound just like everyone else.
But in an age where content is everywhere – and Google is no longer God – the old playbook (publish more, post faster and chase clicks) is broken.
Today, the only way to get heard is to speak in your own voice and to actually have something to say.
That’s why our content marketing consultants focus on impact, not output.
Better words, bigger wins and content that actually counts.
👉 Jump to: How it works · Pricing · FAQ · Contact
Strategic content marketing where story meets science
Antelope Media’s Content Lab blends market insight, behavioural science and two decades of senior content strategy.
💡 Who it’s for: Brands that demand more than filler posts or AI noise. They want premium content marketing that drives influence and gets results.
🎯 What you get: Strategic content marketing built on positioning, authority and conversion psychology.
⏱️ Who delivers it: Senior content strategists and writers who understand (and teach) consumer behaviour, and know how to make people act.
Based in Sydney, we work with clients across Australia and beyond.
No outsourcing. No juniors. Just strategy, ideas and words that work.
📞Ready to begin?
Book your free 15-min call or email ralph@antelopemedia.com.au.
Content marketing experts trusted by the biggest names
We’ve delivered results for some of the most respected brands in Australia and overseas. Here are just a few of them.
What they say about our work
Our clients don’t just see results, they talk about them.
“Best money I’ve spent in 10 years (seriously).” – Law-firm founder
“Who wrote that article? It’s fanastic.” – A very senior manager at Australia’s leading investment bank.
Curious what this looks like in action? Get in touch for project examples and the results they delivered.
Content marketing agency vs consultancy: what’s the difference?
Most content marketing agencies focus on producing volume blogs, posts and assets designed to fill calendars. A content marketing consultancy goes deeper: clarifying positioning, building authority and designing fewer but higher-impact pieces that actually move the market.
That’s why we built Antelope Media’s Content Lab. We’re not here to flood the internet with words. We’re here to craft the Critical Content that counts.
Read more about the differnece between a Content Agency and Content Consultancy.Is Antelope Media’s Content Lab right for you?
It is if…
- You need senior-level strategy, not another AI echo.
- You’re tired of publishing more but getting less.
- You want fewer pieces of content that do more heavy lifting.
- You know your voice matters and you want it to cut through.
We’re often called on to help:
- Marketing teams who need content that drives authority, not just activity.
- Founders and business leaders who want to position themselves clearly in noisy markets
- Established brands with ambitious growth targets who need content that fuels campaigns, launches and sales.
In short, our content marketing consultancy isn’t for businesses mindlessly chasing clicks.
It’s for people who need better words, bigger wins and content that actually counts.
Read more about our Content Lab philosophy.
Our Content Lab content marketing process
Confidential by default; we’re happy to sign an NDA on request. All messaging/design outputs are yours on payment.
Current availability
Two project slots available for late September 2025 start
Want to secure your spot? Book your project
Content marketing: Pricing
Strategy, authority, and campaigns that convert.
Our content marketing is designed to deliver measurable results.
We don’t do filler or hit and hope – just content that builds authority, attracts the right people and supports your business to grow.
Content Marketing Strategy
A one-off deep dive into your positioning, audiences and channels. You’ll walk away with a clear content map and 90-day execution plan.
From $6,000
Thought Leadership Articles
Weekly or fortnightly long-form articles that build credibility, attract search visibility and set you apart as an authority.
From $2,000 per article (volume pricing available)
Campaigns & Programs
Integrated content packages, from multi-asset campaigns to quarterly programs designed to drive awareness and sales.
From $5,000
Newsletter & Nurture
Editorial calendar & weekly articles that keep you front-of-mind and move prospects toward action.
From $3,500 / month
Book Your Free 15-min Strategy Call
Prefer email? ralph@antelopemedia.com.au
All prices ex-GST for Australian clients.
The team behind our Content Lab
We’re Antelope Media, senior strategists and content marketers trusted by brands from Microsoft to Macquarie.
Our work blends creative clarity, analytical rigour and a deep understanding of how content drives growth, not just noise.
One of our directors, Emma Sorensen, teaches strategy and narrative at postgraduate level. The other, Ralph Grayden, is a former commercial lawyer turned strategist who brings legal precision to creative campaigns and message design.
Together, we built Antelope Media’s Content Lab for today’s reality: AI can flood the internet with words. But content that actually shapes opinion, builds authority and fuels demand still needs human judgement, strategic insight and lived expertise.
That’s why every piece we deliver is crafted by senior strategists with 20+ years of experience, not by juniors with prompts.
Learn more about our approach to content in the age of AI.
Our ways we help
Whether you need rapid brand clarity or to level up your team’s content capability, these are our two most in-demand offers.
🚀 Done-in-a-Day Brand Sprint
A one-day messaging and design overhaul for businesses, founders, teams and consultants who need positioning clarity overnight. We nail your brand story in 24 hours. Guaranteed.
🧠 AI Writing Workshops
Everyone is using AI, but virtually no one is doing it well. Our custom training helps you build an AI writing system that protects your voice, including guardrails, prompts and risk checks.
Inside the Content Lab
We don’t just write copy or come up with ideas, we think long and hard about what makes them work. Here’s where we unpack it.
AI content marketing looks very different from content marketing of a decade a go. If you're playing by the same rules, you're already losing. AI has made it free and…
AI is brilliant at filling patterns, but it fails when judgement, risk or brand voice are on the line. That's why you need the Critical Content framework.
FAQ
Content Lab: What you need to know
We’re the senior content marketing team brands use when outcomes matter most. Strategy, positioning, thought leadership and content-based campaigns - all built to deliver measurable results.
Do you only work in Sydney?
No. We’re Sydney-based but work across Australia and internationally. Local meetings are easy; remote programs run smoothly via Zoom, Teams or your preferred software.
What do you actually deliver?
Content marketing strategy (positioning, audience, channel mix), a one-page Content Map, thought leadership articles, newsletters/nurture sequences and multi-asset campaigns & programs. We also advise on distribution and onsite structure so content gets seen and acted on.
How do you measure success?
We define outcomes up-front (e.g. qualified leads, demo requests, pipeline influence, subscriber growth, time-on-page) and align content to them. Expect simple dashboards and a short retro each cycle focusing on “keep / kill / double-down.”
What’s a Content Map?
A one-page blueprint of themes, angles, value drivers, formats and channels. It becomes the source of truth for your content, ensuring consistency across articles, email, social and campaigns.
Do you use AI?
Yes - when it adds something, like for research acceleration and variant testing - but never to ship generic output. Strategy and final drafs are always done by senior humans. The goal is fewer pieces that perform better, not more noise.
What cadence do you recommend for thought leadership?
Weekly or fortnightly works best. We’ll set an editorial calendar, voice/stance guardrails and draft headlines a quarter ahead so production is predictable and strategic.
Do you handle SEO and distribution?
We build for humans first, search second - intent mapping, on-page structure, internal links and metadata. For distribution, we can help you plan content for owned (site/email), borrowed (LinkedIn, partners) and paid (selective amplification) where appropriate.
Who actually does the work?
Senior strategists and writers only. No juniors, no outsourcing. You work directly with the principals.
How fast can you move?
Strategy & Content Map: 5–10 business days. First article or anchor asset: usually within a week after the map. Iterations and optimisations land within 48 hours.
What does it cost?
Typical starting points: Strategy from $5,000, Anchor articles from $2,000 (volume pricing available), programs $5,000+, newsletter/nurture from $3,500/month. All prices ex-GST for Australian clients.
What’s the process?
Strategy call → Content Map → Build anchor assets → Eeekly/fortnightly production → Review & optimise. We coordinate with your in-house team or agency.
Are we a fit?
Yes, if outcomes matter and you’re comfortable investing in senior-led work. We’re probably not a fit if you want bulk content, generic AI output or unlimited edits for the sake of it.
Do you work with agencies and in-house teams?
Often. Marketing teams and agencies bring us in for positioning, strategy and high-stakes content where senior depth is required.
Confidentiality and IP?
Confidential by default; we’ll sign an NDA on request. On payment, all deliverables and IP are yours.
Terms (quick view)
- Payment: 50% non-refundable deposit to book. 30% on first draft (delivered). 20% on final approval (signed off or 7 days after final draft, whichever comes first).
- Rescheduling: Fine with 5 business days’ notice. New date must be within 60 days.
- Scope & changes: Includes two refinement rounds. New pages or strategy changes are quoted separately.
- Timelines:We ask for client feedback within 5 business days to keep timelines. But we know that's not always possible. Delays may shift delivery dates.
- GST (AU): All prices are ex-GST; Australian clients add 10% GST.
- Enterprise PO: We accept POs. For sprints, fees are due 5 business days prior to start.
Updated 5 August 2025 • By Ralph Grayden, Principal, Antelope Media
Still unsure?
Book a no-pressure call or email ralph@antelopemedia.com.au
If it’s not a fit, we’ll tell you.
Book Your Free 15-minute Strategy Call
Use the form below to tell us a bit about your content goals and we’ll be in touch to schedule your call. Prefer not to fill in forms? Call us or email direct.
Prefer to get in touch directly?
Call us on +61 2 8091 3804
or email ralph@antelopemedia.com.au
All prices ex-GST for Australian clients.