Looking for a Sydney content marketing agency? We’re the people brands call when they need to cut through.
Content Marketing Agency, Sydney, Australia | Strategic Content Consultancy
Science based.
Strategy driven.
Content engineered
to cut through.
Content Marketing Agency, Sydney, Australia | Strategic Content Consultancy
Science based.
Strategy driven.
Content engineered
to cut through.
Premium content marketing for the AI Age
Prefer to speak now?
Call us on +61 2 8091 3804 or email ralph@antelopemedia.com.au
Most content marketing is wasted effort.
We make sure yours delivers results.
Most content marketing never drives meaningful business outcomes. In fact, the Content Marketing Institute itself noted that just 22% of marketers rated their own content marketing efforts a success.
Now, thanks to AI, it’s getting harder than ever before.
That’s because, instead of using AI to think better, most brands are simply using it to publish more.
More posts, more emails and more articles that sound just like everyone else.
But in an age where content is everywhere – and Google is no longer God – the old playbook (publish more, post faster and chase clicks) is broken.
Today, the only way to get heard is to speak in your own voice and to actually have something to say.
That’s why our content marketing consultants focus on impact, not output.
Better words, bigger wins and content that actually counts.
👉 Jump to: How it works · Pricing · FAQ · Contact
Strategic content marketing where story meets science
Antelope Media’s Content Lab delivers premium content services that blend market insight and behavioural science with two decades of senior content strategy.
💡 Who it’s for: Brands that demand more than filler posts or AI noise. They want premium content marketing that drives influence and gets results.
🎯 What you get: Strategic content marketing built on positioning, authority and conversion psychology.
⏱️ Who delivers it: Senior content strategists and writers who understand (and teach) consumer behaviour, and know how to make people act.
Based in Sydney, we work with clients across Australia and beyond.
No outsourcing. No juniors. Just strategy, ideas and words that work.
📞Ready to begin?
Book your free 15-min call or email ralph@antelopemedia.com.au.
The content marketing specialists trusted by the biggest names
We’ve delivered results for some of the most respected brands in Australia and overseas. Here are just a few of them.
What they say about our Sydney content marketing services
Our clients don’t just see results, they talk about them.
“Best money I’ve spent in 10 years (seriously).” – Law-firm founder
“Who wrote that article? It’s fanastic.” – A very senior manager at Australia’s leading investment bank.
Curious what this looks like in action? Get in touch for project examples and the results they delivered.
Content marketing agency vs content consultancy: what’s the difference?
Most content marketing agencies focus on producing volume blogs, posts and assets designed to fill calendars. A content marketing consultancy goes deeper: clarifying positioning, building authority and designing fewer but higher-impact pieces that actually move the market.
That’s why we built Antelope Media’s Content Lab. We’re not here to flood the internet with words. We’re here to craft the Critical Content that counts.
Read more about the difference between a Content Agency and Content Consultancy.Are Antelope Media’s Content Marketing Services right for you?
It is if…
- You need senior-level strategy, not another AI echo.
- You’re tired of publishing more but getting less.
- You want fewer pieces of content that do more heavy lifting.
- You know your voice matters and you want it to cut through.
We’re often called on to help:
- Marketing teams who need content that drives authority, not just activity.
- Founders and business leaders who want to position themselves clearly in noisy markets
- Established brands with ambitious growth targets who need content that fuels campaigns, launches and sales.
In short, our content marketing consultancy isn’t for businesses mindlessly chasing clicks.
It’s for people who need better words, bigger wins and content that actually counts.
Read more about our Content Lab philosophy.
Our Content Lab content marketing process
Confidential by default; we’re happy to sign an NDA on request. All messaging/design outputs are yours on payment.
Current availability
Two project slots available for late October 2025 start
Want to secure your spot? Book your project
Content marketing agency vs Content marketing consultancy: Pricing
Our content marketing services provide strategy, authority and campaigns that convert.
As content consultants, our work is designed to deliver measurable results.
Unlike a generic content agency, we don’t do filler or hit and hope . We develop strategic content that builds authority, attracts the right people and supports your business to grow.
Here’s what you can expect to pay for our content marketing services.
Content Marketing Strategy
A one-off deep dive into your positioning, audiences and channels. You’ll walk away with a clear content map and 90-day execution plan.
From $6,000
Thought Leadership Articles
Weekly or fortnightly long-form articles that build credibility, attract search visibility and set you apart as an authority.
From $2,000 per article (volume pricing available)
Content-based campaigns & Programs
Integrated content packages, from multi-asset campaigns to quarterly programs designed to drive awareness and sales.
From $5,000
Newsletter & Nurture
Editorial calendar & weekly articles that keep you front-of-mind and move prospects toward action.
From $3,500 / month
Book Your Free 15-min Strategy Call
Prefer email? ralph@antelopemedia.com.au
All prices ex-GST for Australian clients.
The team behind our Content Marketing Services
We’re Antelope Media, senior content marketing strategists and content writers trusted by brands from Microsoft to Macquarie.
Our work blends creative clarity, analytical rigour and a deep understanding of how content drives growth, not just noise.
One of our directors, Emma Sorensen, teaches strategy and narrative at postgraduate level. The other, Ralph Grayden, is a former commercial lawyer turned strategist who brings legal precision to creative campaigns and message design.
Together, we built Antelope Media’s premium content engine, Content Lab for the reality of marketing in the AI age.
We know AI can flood the internet with words. But content that actually shapes opinion, builds authority and fuels demand still needs human judgement, strategic insight and lived expertise.
That’s why all content we deliver is crafted by senior strategists with 20+ years of experience, not by juniors with prompts.
Learn more about our approach to content marketing in the age of AI.
Our ways we help with premium content marketing and writing services
Whether you need rapid brand clarity or to level up your team’s content capability, these are our two most in-demand offers.
🚀 Done-in-a-Day Brand Sprint
A one-day messaging and design overhaul for businesses, founders, teams and consultants who need positioning clarity overnight. We nail your brand story in 24 hours. Guaranteed.
🧠 AI Writing Workshops
Everyone is using AI, but virtually no one is doing it well. Our custom training helps you build an AI writing system that protects your voice, including guardrails, prompts and risk checks.
Our thinking on Content Marketing in the AI age
We don’t just write copy or come up with ideas, we think long and hard about what makes content work. Here’s where we unpack it.
AI content marketing looks very different from content marketing of a decade a go. If you're playing by the same rules, you're already losing. AI has made it free and…
AI is brilliant at filling patterns, but it fails when judgement, risk or brand voice are on the line. That's why you need the Critical Content framework.
FAQ
Sydney Content Marketing Agency & Consultancy: What you need to know
Looking for the best Sydney content marketing agency? We’re the senior content marketing team brands use when outcomes matter most. We deliver content strategy, positioning, thought leadership and content-based campaigns - all built to deliver measurable results.
Do you only work in Sydney like some content marketing agencies?
No. Our content marketing team may be Sydney-based but we work across Australia and internationally. Local meetings are easy; remote programs run smoothly via Zoom, Teams or your preferred software.
What do you actually deliver comapred with a typical content marketing agency?
We deliver many of the same services as a typical content marketing agency, including content marketing strategy (positioning, audience and channel mix) and content creation and writing. However, our work is often more strategic. Every time we take on a new client, we develop a one-page Content Map that shows what the content should achieve and where it fits in their borader marketing plans. We also develop thought leadership articles and white paper based on rigorous research and key differentiators that position you as a leader in your field. And we create web and digital copy that is equal parts science and art. What we don't do is mass "churn and burn" style content that blends in.
How do you measure content marketing success?
We define outcomes up-front (e.g. qualified leads, demo requests, pipeline influence, subscriber growth, time-on-page) and align your content strategy and individual content pieces to these. You can expect simple dashboards and a short retro each cycle focusing on “keep / kill / double-down.”
What’s a Content Map and how does it fit in to your Content Marketing Services?
A content map is one-page blueprint of themes, angles, value drivers, formats and channels that you use in all your content marketing efforts. It becomes the source of truth for your content and ensures consistency across articles, email, social and campaigns.
Do you use AI like many content marketing agencies now do?
Yes - we'll use AI. But only when it adds something, like for research acceleration and variant testing. We don't use it to create generic output. Your content marketing strategy and final drafs will always be drafted by senior humans with real-world content marketing experience. Our goal is always to deliver fewer content pieces that perform better, not generic AI-generated content that adds to the noise.
How often should I post thought leadership pieces?
Exactly how often you should use thought leadership in your content marketing mix comes down to who your audience is, what you have to say to them and how original your ideas are. We find weekly or fortnightly works best. (We do our own content marketing on a fortnightly schedule). When we take you on as a client, we’ll set an editorial calendar and content marketing voice and stance guardrails. We'll also try to draft headlines a quarter ahead where we can (although this isn't always possible, of course, given news cycles) so production is predictable and strategic.
Do you handle SEO and distribution like most content marketing agencies?
We build for humans first, search second - intent mapping, on-page structure, internal links and metadata. Because we're a lean team of content marketing specialists we stick what we're good at. If you need help with distribution, we can recommend the very best content partners for owned (site/email), borrowed (LinkedIn, partners) and paid (selective amplification) where appropriate.
Who actually does the content work?
Unlike the traditional content marketing agency model, your content work will be done by senior strategists and writers only. No juniors, no outsourcing. You work directly with the people who have a stake in the business.
How fast can you move compared to a content marketing agency?
We can often move a lot faster than a traditional content marketing agency because we keep red tape to a minimu. Expect your Strategy & Content Map: 5–10 business days. First article or anchor asset: usually within a week after the map. Iterations and optimisations land within 48 hours. If you want your business around even more quickly, check out our Done in a Day branding and positioning consultancy.
What do your content marketing services cost?
We're often more cost-effective than traditional content marketing agencies. Typical starting points are: Content strategy from $5,000, Anchor articles from $2,000 (volume pricing available), ongoing content programs $5,000+, newsletter/nurture from $3,500/month. All prices ex-GST for Australian clients.
What’s the process for your content marketing services?
Strategy call → Content Map → Build anchor assets → Weekly/fortnightly production → Review & optimise. We coordinate with your in-house team or agency.
Are we a fit for you or should we use a traditional content marketing agency?
Yes, we're a fit for each other if outcomes matter and you’re comfortable investing in senior-led work. We’re probably not a fit if you want bulk content, generic AI output or unlimited edits for the sake of it.
Do you work with agencies and in-house teams?
Often. Marketing teams and agencies bring us in for positioning, strategy and high-stakes content where senior depth is required.
Confidentiality and IP?
Confidential by default; we’ll sign an NDA on request. On payment, all deliverables and IP are yours.
Terms (quick view)
- Payment: 50% non-refundable deposit to book. 30% on first draft (delivered). 20% on final approval (signed off or 7 days after final draft, whichever comes first).
- Rescheduling: Fine with 5 business days’ notice. New date must be within 60 days.
- Scope & changes: Includes two refinement rounds. New pages or strategy changes are quoted separately.
- Timelines:We ask for client feedback within 5 business days to keep timelines. But we know that's not always possible. Delays may shift delivery dates.
- GST (AU): All prices are ex-GST; Australian clients add 10% GST.
- Enterprise PO: We accept POs. For sprints, fees are due 5 business days prior to start.
Updated 5 August 2025 • By Ralph Grayden, Principal, Antelope Media
Still unsure?
Book a no-pressure call or email ralph@antelopemedia.com.au
If it’s not a fit, we’ll tell you.
Book Your Free 15-minute Strategy Call
Use the form below to tell us a bit about your content goals and we’ll be in touch to schedule your call. Prefer not to fill in forms? Call us or email direct.
Prefer to get in touch directly?
Call us on +61 2 8091 3804
or email ralph@antelopemedia.com.au
All prices ex-GST for Australian clients.
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