Tag Archives: mistakes

The 7 deadly sins of social media

In 2015, we wrote that for businesses, there were 7 deadly sins of social media. Now we think there’s 8.

Social media can be a great tool for growing your professional presence and showing off your expertise to new audiences. It’s a key distribution channel for any content you create or curate – like blogs and articles.

But there are many traps you’ll need to avoid if you want to spread your influence effectively. Here are seven of the deadliest. Continue reading “The 7 deadly sins of social media” »

Facebooktwittergoogle_pluslinkedinmail

The e-Newsletter mistakes businesses keep making

These 7 common mistakes make many businesses’ email newsletters less effective than they should be.

Most businesses know the value of a great eNewsletter, especially if they offer a skilled or complex product or service.

That’s because an eNewsletter helps show off your expertise. It can build trust and credibility. It can reach a different audience to social media. And it can keep you top of mind when it comes to making a purchasing decision.

But many businesses make such rudimentary mistakes with their eNewsletters that they’d almost be better off not sending one at all.

Here’s 7 of the most common mistakes we see. Continue reading “The e-Newsletter mistakes businesses keep making” »

Facebooktwittergoogle_pluslinkedinmail