Want to write better in 2025? The best guides to writing haven’t disappeared, but they’ve taken on new relevance in an AI-saturated world.
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Sometimes the return on investment from content marketing takes some explaining. Other times it’s plain for all to see. Here’s a look at how a single blog post we wrote…
Here’s our guide to everything you need to know about growing your business with blogs, articles, reports and other content.
Real estate agents are taking to content marketing in a big way. Little wonder, given that probably no profession lends itself as easily to the benefits of this form of…
Our guide to the 7 books that promise to make you a better business writer. Writing well is more important than ever. Now almost everyone writes for work – from…
It’s 2017 and content marketing is maturing. No longer is it something to dabble in. For many organisations it has become the main game: the way they win new work,…
What a 20th century master can teach us about how to write in the online age. Ernest Hemingway died almost 55 years ago. But his writing philosophy and techniques have…
Our guide to what makes a great website. Most people know a great website when they see one. But figuring out exactly what makes it great can be more difficult….
You’ve slaved away on the stories for your eNewsletter. But then your tech guys send out the email with a subject line like “November Newsletter”. So no one even opens it, let alone bothers to read the perfect stories you’ve crafted. What a wasted opportunity.
No matter what job you do these days we all need to be part-time marketers, because we all send emails. But what’s the point of sending an email if no one opens and reads it?
Whether it’s an invoice you’re sending to a customer, or an eNewsletter you’re sending to a huge mailing list, the same general rules apply when you’re trying to get people to open your emails. Here are our top tips.