AI content marketing looks very different from content marketing of a decade a go. If you're playing by the same rules, you're already losing. AI has made it free and...
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Bad AI writing isn’t AI’s fault. It’s yours. Without a process, you get mush. With this process (Architect, Engineer, Carpenter, Inspector) you get speed and voice.
There are 5 reasons content marketing doesn’t work. We explore each of them. Content marketing is today’s buzzword. Everyone’s doing it. So what could be going wrong if your own…
Here’s our guide to everything you need to know about growing your business with blogs, articles, reports and other content.
Real estate agents are taking to content marketing in a big way. Little wonder, given that probably no profession lends itself as easily to the benefits of this form of…
It’s 2017 and content marketing is maturing. No longer is it something to dabble in. For many organisations it has become the main game: the way they win new work,…
These 7 common mistakes make many businesses’ email newsletters less effective than they should be. Most businesses know the value of a great eNewsletter, especially if they offer a skilled…
Ah, the listicle: it’s part blog, part article and the backbone of content marketing. Serious businesses sometimes shy away from the simplicity of the listicle to showcase their content, dismissing…
Measuring the success of your content marketing efforts may seem ambiguous but there are some metrics you should be watching and analysing. The only metric that really matters for any…
Read our simple guide on how to write well for online. People often ask us what they should think about when writing for the web. And we tell them that…