Tag Archives: Ralph Grayden

Why real estate agents love content marketing

Real estate agents are taking to content marketing in a big way. Little wonder, given that probably no profession lends itself as easily to the benefits of this form of marketing as easily as selling property does.

So what can we learn from this? And why do real estate agents love content marketing so much? Continue reading “Why real estate agents love content marketing” »

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Antelope Media’s content marketing predictions for 2017

It’s 2017 and content marketing is maturing. No longer is it something to dabble in. For many organisations it has become the main game: the way they win new work, reinforce their brand and show off both their expertise and how they can improve their customers or clients’ lives.

So what can we expect from content marketing in 2017? Here are some of Antelope Media’s predictions based on what we’re seeing in industries like financial services, professional services and real estate. Continue reading “Antelope Media’s content marketing predictions for 2017” »

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The e-Newsletter mistakes businesses keep making

These 7 common mistakes make many businesses’ email newsletters less effective than they should be.

Most businesses know the value of a great eNewsletter, especially if they offer a skilled or complex product or service.

That’s because an eNewsletter helps show off your expertise. It can build trust and credibility. It can reach a different audience to social media. And it can keep you top of mind when it comes to making a purchasing decision.

But many businesses make such rudimentary mistakes with their eNewsletters that they’d almost be better off not sending one at all.

Here’s 7 of the most common mistakes we see. Continue reading “The e-Newsletter mistakes businesses keep making” »

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7 reasons to write a listicle

Ah, the listicle: it’s part blog, part article and the backbone of content marketing.

Serious businesses sometimes shy away from the simplicity of the listicle to showcase their content, dismissing them as the sole domain of the trashy online tabloid. But the simple fact is that the listicle lets you present even the most complex information in an interesting, engaging and inviting way – which is why news outlets as well regarded as The Guardian, the New York Times and even The Economist use the technique.

So if your business isn’t yet publishing listicles, here’s 7 reasons it should be: Continue reading “7 reasons to write a listicle” »

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4 simple ways to measure content marketing

Measuring the success of your content marketing efforts may seem ambiguous but there are some metrics you should be watching and analysing.

The only metric that really matters for any form of marketing is whether it increases sales.

However, working out why and how more people are buying from you isn’t always that easy.

These days someone is likely to have read something you published, had someone recommend you, visited your website and then read a review about your products or services. It’s impossible to say which one tipped them over the edge and into the sale.

So how do you know if you’re content marketing efforts are working? Here are four simple things you should be looking at: Continue reading “4 simple ways to measure content marketing” »

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5 tips when writing for the web

Read our simple guide on how to write well for online.

People often ask us what they should think about when writing for the web. And we tell them that to some extent good writing is good writing: it doesn’t matter whether it’s a website, a printed brochure or even a novel.

But there are some important things to bear in mind when writing for a website that make it a little different to any other medium.

Here are 5 things we think you need to think about every time your writing will be read online. Continue reading “5 tips when writing for the web” »

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My daughter loves television: the future of advertising

As long ago as 2008, Seth Godin proclaimed that content marketing was the only marketing left. So what does that mean for the future of advertising?

Like most five-year-olds, my daughter loves television.

But in the interests of her well-rounded development, her TV watching is restricted. She gets about half an hour a day – a little more on the weekends when my wife and I attempt to sleep in.

The only thing my five year old daughter loves more than television is television ads. Perhaps that’s because commercial TV is restricted even more than TV itself. So for her there’s still some novelty value in advertisers doing the hard sell. Continue reading “My daughter loves television: the future of advertising” »

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How to build a great website

Our guide to what makes a great website.

Most people know a great website when they see one. But figuring out exactly what makes it great can be more difficult.

If you run a company based around providing services it can be hard to work out how to position yourself online. Here is our list of the five key ingredients that make up a great service business website. Continue reading “How to build a great website” »

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