The most common question we’re asked is ‘how can I measure the success of my content marketing’? Our answer takes many by surprise. How do you measure the success of content…
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Measuring the success of your content marketing efforts may seem ambiguous but there are some metrics you should be watching and analysing. The only metric that really matters for any…
The cheat’s guide to making content marketing easier. Content marketing is an effective way for businesses to build and engage audiences without having to spend a fortune. But many businesses…
What is social media marketing? And is it just an extension of content marketing? A lot of people talk about social media marketing as though it’s an independent form of…
Writing for real estate is a skill in itself, so we’re proud to have real estate writing expert Emma Sorensen oversee our real estate copywriting & content marketing team. Emma…
The most common question people ask us about content marketing is how often they need to blog.
It usually goes something like this: “Do I really need to say something every single hour/day/week/fortnight/month? I just don’t think I’m that interesting.”*
The answer we give is that, like pretty much everything in life, there are no hard and fast rules when it comes to how frequently you should post.
If your content marketing efforts are failing to win people over, here are our 5 tips for making it better. Content marketing is the hottest thing in marketing and advertising…