Writing for real estate is a skill in itself, so we’re proud to have real estate writing expert Emma Sorensen oversee our real estate copywriting & content marketing team.
Emma directs the day-to-day operations of our real estate writing team. He real estate writing work has been featured in realestate.com.au, Cosmopolitan magazine and more.
Why should real estate agents look to content marketing?
Emma’s view is that real estate agents can sometimes take a transactional approach to their marketing, rather than a relationship-based one.
Instead of relying solely on sold prices and open houses, there is a strong case for implementing a content marketing plan – one that keeps agents in contact with potential sellers through the whole life cycle of property ownership and shows the ongoing value a real estate agent brings.
That way, it can often become a completely different type of conversation when someone is ready to sell.
If you’re interested in content marketing or copywriting for real estate and property get in touch with Emma Sorensen today.
Or read some of Emma’s work for realestate.com.au here. Our favourites include: Location scouting: your home in lights, Buy land: they’re not making it any more, Your bed and breakfast: the rise of Airbnb and Apartment living with kids.