These 7 common mistakes make many businesses’ email newsletters less effective than they should be.
Most businesses know the value of a great eNewsletter, especially if they offer a skilled or complex product or service.
That’s because an eNewsletter helps show off your expertise. It can build trust and credibility. It can reach a different audience to social media. And it can keep you top of mind when it comes to making a purchasing decision.
But many businesses make such rudimentary mistakes with their eNewsletters that they’d almost be better off not sending one at all.
Here’s 7 of the most common mistakes we see. Continue reading “The e-Newsletter mistakes businesses keep making” »