AI assistants are increasingly influencing which lawyers make a potential client’s shortlist. Here are four ways to make your law firm’s authority easier to understand, verify and recommend.
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Everyone wants to know how to improve AI writing. But the irony is that AI doesn’t write badly anymore – if anything, AI writing tools like ChatGPT, Claude and CoPilot…
This guide shows you how to write a listicle that actually works: from picking the right number to landing the final payoff.
Do listicles still work in the age of AI? You bet they do. The listicle – part article, part numbered list – was once dismissed as a content formula for…
AI content marketing looks very different from content marketing of a decade a go. If you're playing by the same rules, you're already losing. AI has made it free and...
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AI is brilliant at filling patterns, but it fails when judgement, risk or brand voice are on the line. That’s why you need the Critical Content framework.
The only SEO that still matters is the kind powered by voice, authority and original thinking.
7 prompts for using AI to speed up your writing and make it better
“Can I get ChatGPT to write like me?” is probably the question that I get asked more than any other in my webinars. And the answer I give is yes…
Bad AI writing isn’t AI’s fault. It’s yours. Without a process, you get mush. With this process (Architect, Engineer, Carpenter, Inspector) you get speed and voice.