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Ralph Grayden

Ralph Grayden is the founder and principal of Antelope Media, a Sydney-based strategic copywriting and content consultancy. He's a former commercial lawyer turned copywriter and content strategist, and the author of Smarter, Better, Faster: A Step-by-Step Guide to Writing With AI for Business (2024). His recent work includes GEO (generative engine optimisation) copywriting and structuring website content so it's more easily understood, trusted and cited by AI systems as well as search engines.