This guide shows you how to write a listicle that actually works: from picking the right number to landing the final payoff.
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Do listicles still work in the age of AI? You bet they do. The listicle – part article, part numbered list – was once dismissed as a content formula for…
AI content marketing looks very different from content marketing of a decade a go. If you're playing by the same rules, you're already losing. AI has made it free and...
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AI is brilliant at filling patterns, but it fails when judgement, risk or brand voice are on the line. That’s why you need the Critical Content framework.
The only SEO that still matters is the kind powered by voice, authority and original thinking.
7 prompts for using AI to speed up your writing and make it better
“Can I get ChatGPT to write like me?” is probably the question that I get asked more than any other in my webinars. And the answer I give is yes…
Bad AI writing isn’t AI’s fault. It’s yours. Without a process, you get mush. With this process (Architect, Engineer, Carpenter, Inspector) you get speed and voice.
Want to write better in 2025? The best guides to writing haven’t disappeared, but they’ve taken on new relevance in an AI-saturated world.
A professional writer reveals 7 ways he’s using ChatGPT in the writing porcess and shows you how to do the same.