Whether you’re writing a corporate document, a website, an advertisement or a novel, the writing process is always the same… So what’s this secret formula that will help you write…
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Many professionals treat their websites as nothing more than a modern day version of a calling card. But they shouldn’t. These days a good website can, and should, be so…
It can be tempting to think of content marketing as something new. But it’s not. In fact, probably the greatest piece of content marketing ever was launched almost 120 years…
What a 20th century master can teach us about how to write in the online age. Ernest Hemingway died almost 55 years ago. But his writing philosophy and techniques have…
These 7 common mistakes make many businesses’ email newsletters less effective than they should be. Most businesses know the value of a great eNewsletter, especially if they offer a skilled…
Ah, the listicle: it’s part blog, part article and the backbone of content marketing. Serious businesses sometimes shy away from the simplicity of the listicle to showcase their content, dismissing…
Your website says so much about you and the business you run, whether you care to admit it or not. Your website is more than an online calling card. It’s…
The most common question we’re asked is ‘how can I measure the success of my content marketing’? Our answer takes many by surprise. How do you measure the success of content…
Measuring the success of your content marketing efforts may seem ambiguous but there are some metrics you should be watching and analysing. The only metric that really matters for any…
Read our simple guide on how to write well for online. People often ask us what they should think about when writing for the web. And we tell them that…