There are 5 reasons content marketing doesn’t work. We explore each of them. Content marketing is today’s buzzword. Everyone’s doing it. So what could be going wrong if your own…
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Ah, the listicle: it’s part blog, part article and the backbone of content marketing. Serious businesses sometimes shy away from the simplicity of the listicle to showcase their content, dismissing…
Read our simple guide on how to write well for online. People often ask us what they should think about when writing for the web. And we tell them that…
The cheat’s guide to making content marketing easier. Content marketing is an effective way for businesses to build and engage audiences without having to spend a fortune. But many businesses…
What is social media marketing? And is it just an extension of content marketing? A lot of people talk about social media marketing as though it’s an independent form of…
Writing for real estate is a skill in itself, so we’re proud to have real estate writing expert Emma Sorensen oversee our real estate copywriting & content marketing team. Emma…
If you’re thinking of scrimping on the cost of good copywriting, we give you 5 good reasons to reconsider. Lately I’ve seen a few examples of organisations – including big…
The most common question people ask us about content marketing is how often they need to blog.
It usually goes something like this: “Do I really need to say something every single hour/day/week/fortnight/month? I just don’t think I’m that interesting.”*
The answer we give is that, like pretty much everything in life, there are no hard and fast rules when it comes to how frequently you should post.
You’ve slaved away on the stories for your eNewsletter. But then your tech guys send out the email with a subject line like “November Newsletter”. So no one even opens it, let alone bothers to read the perfect stories you’ve crafted. What a wasted opportunity.
No matter what job you do these days we all need to be part-time marketers, because we all send emails. But what’s the point of sending an email if no one opens and reads it?
Whether it’s an invoice you’re sending to a customer, or an eNewsletter you’re sending to a huge mailing list, the same general rules apply when you’re trying to get people to open your emails. Here are our top tips.
“You learn to write by writing. It’s a truism, but what makes it a truism is that it’s true.” – William Zinsser, On Writing Well
The sad news is that there are no shortcuts to writing well. But we can let you in on a little secret: the best way to learn to write is to practice. You simply need to write.
While practice might be the cornerstone of learning to write well, there are some other simple ways you can improve your skills.