
This guide shows you how to write a listicle that actually works: from picking the right number to landing the final payoff.
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This guide shows you how to write a listicle that actually works: from picking the right number to landing the final payoff.
Do listicles still work in the age of AI? You bet they do. The listicle – part article, part numbered list – was once dismissed as a content formula for…
There are 5 reasons content marketing doesn’t work. We explore each of them. Content marketing is today’s buzzword. Everyone’s doing it. So what could be going wrong if your own…
Ah, the listicle: it’s part blog, part article and the backbone of content marketing. Serious businesses sometimes shy away from the simplicity of the listicle to showcase their content, dismissing…
Read our simple guide on how to write well for online. People often ask us what they should think about when writing for the web. And we tell them that…
The cheat’s guide to making content marketing easier. Content marketing is an effective way for businesses to build and engage audiences without having to spend a fortune. But many businesses…
What is social media marketing? And is it just an extension of content marketing? A lot of people talk about social media marketing as though it’s an independent form of…
Writing for real estate is a skill in itself, so we’re proud to have real estate writing expert Emma Sorensen oversee our real estate copywriting & content marketing team. Emma…
If you’re thinking of scrimping on the cost of good copywriting, we give you 5 good reasons to reconsider. Lately I’ve seen a few examples of organisations – including big…
The most common question people ask us about content marketing is how often they need to blog.
It usually goes something like this: “Do I really need to say something every single hour/day/week/fortnight/month? I just don’t think I’m that interesting.”*
The answer we give is that, like pretty much everything in life, there are no hard and fast rules when it comes to how frequently you should post.