In 2015, we wrote that for businesses, there were 7 deadly sins of social media. Now we think there’s 8. Social media can be a great tool for growing your…
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Ah, the listicle: it’s part blog, part article and the backbone of content marketing. Serious businesses sometimes shy away from the simplicity of the listicle to showcase their content, dismissing…
The most common question people ask us about content marketing is how often they need to blog.
It usually goes something like this: “Do I really need to say something every single hour/day/week/fortnight/month? I just don’t think I’m that interesting.”*
The answer we give is that, like pretty much everything in life, there are no hard and fast rules when it comes to how frequently you should post.
“You learn to write by writing. It’s a truism, but what makes it a truism is that it’s true.” – William Zinsser, On Writing Well
The sad news is that there are no shortcuts to writing well. But we can let you in on a little secret: the best way to learn to write is to practice. You simply need to write.
While practice might be the cornerstone of learning to write well, there are some other simple ways you can improve your skills.
Increasingly, writing is part of what most people do for a living. But unless you’re a novelist or journalist you’re unlikely to have the benefit of a professional editor, so here are three tips for editing your own writing.
For some years I worked as an editor, commissioning articles for websites. One thing people would often say to me when they felt unsure of the work they were submitting was: “Oh my grammar is terrible, you’ll need to check it”.
They were right in one sense. There was usually something wrong with what they’d written. But it was rare, if ever, that their grammar alone was letting them down.