It can be tempting to think of content marketing as something new. But it’s not. In fact, probably the greatest piece of content marketing ever was launched almost 120 years ago…
I’m talking about the Michelin Guide, a guide book that started out as a French tyre manufacturer’s attempt to drum up business and ended up becoming the definitive guide to the world’s most fashionable restaurants and hotels…
So what lessons can we learn from the Michelin Guide’s success? Continue reading “The greatest piece of content marketing ever” »
What a 20th century master can teach us about how to write in the online age.
Ernest Hemingway died almost 55 years ago. But his writing philosophy and techniques have never been more relevant.
Here are seven things he can teach us about writing in the digital age. Continue reading “What Hemingway can teach us about digital writing” »
Our guide to common social media mistakes and how your business can avoid them.
Social media can be a great tool for growing your professional presence and showing off your expertise to new audiences. It’s a key distribution channel for any content you create or curate – like blogs and articles.
But there are many traps you’ll need to avoid if you want to spread your influence effectively. Here are seven of the deadliest. Continue reading “The 7 deadly sins of social media” »