What makes a good headline? And how do you write the perfect one? We explore these questions and more in our guide to everything you need to know about headlines.
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Our guide to the 7 books that promise to make you a better business writer. Writing well is more important than ever. Now almost everyone writes for work – from…
It’s 2017 and content marketing is maturing. No longer is it something to dabble in. For many organisations it has become the main game: the way they win new work,…
Most law firms realise that they can win work by producing content that engages potential clients and shows off their expertise. And an effective way to do this is by…
A thought leader is someone who has become so known for their expertise in a particular area, they’re synonymous with it. In other words, they no longer have to go…
In the age of content marketing we’re all writers and publishers but is the information explosion coming at the expense of copyright? I’m no stranger to vanity-googling my name from…
Whether you’re writing a corporate document, a website, an advertisement or a novel, the writing process is always the same… So what’s this secret formula that will help you write…
It can be tempting to think of content marketing as something new. But it’s not. In fact, probably the greatest piece of content marketing ever was launched almost 120 years…
What a 20th century master can teach us about how to write in the online age. Ernest Hemingway died almost 55 years ago. But his writing philosophy and techniques have…
Ah, the listicle: it’s part blog, part article and the backbone of content marketing. Serious businesses sometimes shy away from the simplicity of the listicle to showcase their content, dismissing…