Simple tips for turning media releases into media exposure. Press releases should be a key part of any business’s marketing strategy. We often produce press releases to get quality exposure…
Read More
Your annual report is a great marketing opportunity and should be a key part of your overall marketing strategy. It will soon be that time of year again. So don’t leave…
Nothing beats getting the inside word from one of the biggest players in world media. The New York Times’ Social Media Desk has published a fabulous article about what worked…
“You learn to write by writing. It’s a truism, but what makes it a truism is that it’s true.” – William Zinsser, On Writing Well
The sad news is that there are no shortcuts to writing well. But we can let you in on a little secret: the best way to learn to write is to practice. You simply need to write.
While practice might be the cornerstone of learning to write well, there are some other simple ways you can improve your skills.
Increasingly, writing is part of what most people do for a living. But unless you’re a novelist or journalist you’re unlikely to have the benefit of a professional editor, so here are three tips for editing your own writing.
For some years I worked as an editor, commissioning articles for websites. One thing people would often say to me when they felt unsure of the work they were submitting was: “Oh my grammar is terrible, you’ll need to check it”.
They were right in one sense. There was usually something wrong with what they’d written. But it was rare, if ever, that their grammar alone was letting them down.