Measuring the success of your content marketing efforts may seem ambiguous but there are some metrics you should be watching and analysing. The only metric that really matters for any…
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Read our simple guide on how to write well for online. People often ask us what they should think about when writing for the web. And we tell them that…
As long ago as 2008, Seth Godin proclaimed that content marketing was the only marketing left. So what does that mean for the future of advertising? Like most five-year-olds, my…
What is social media marketing? And is it just an extension of content marketing? A lot of people talk about social media marketing as though it’s an independent form of…
Writing for real estate is a skill in itself, so we’re proud to have real estate writing expert Emma Sorensen oversee our real estate copywriting & content marketing team. Emma…
What are the simplest things your business can do to start generating more work? “If I only have the time and money to do one thing for my marketing, what…
If you’re thinking of scrimping on the cost of good copywriting, we give you 5 good reasons to reconsider. Lately I’ve seen a few examples of organisations – including big…
The most common question people ask us about content marketing is how often they need to blog.
It usually goes something like this: “Do I really need to say something every single hour/day/week/fortnight/month? I just don’t think I’m that interesting.”*
The answer we give is that, like pretty much everything in life, there are no hard and fast rules when it comes to how frequently you should post.
If your content marketing efforts are failing to win people over, here are our 5 tips for making it better. Content marketing is the hottest thing in marketing and advertising…
We think copywriters could teach lawyers a thing or two when it comes to communicating effectively… Lawyers are professional writers. In fact, the average solicitor probably produces more words each…